{"@name":"asx-co-jp","@path":"/japan/asx-co-jp","@id":"6bc95632-93fc-4b84-be27-6c8d20fc565e","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupLatitude":"","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.030Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["49372c69-13cd-4de0-9b25-2b64513afdce"],"jcr:baseVersion":"49372c69-13cd-4de0-9b25-2b64513afdce","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"b901feaf-1386-45bc-bb39-e04778c73ec8","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"mgnl:created":"2026-04-21T15:35:49.024Z","startupUnicorn":false,"startupPlaybookID":"91723","startupIndustriesList-search":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","startupExit":false,"startupAccelerated":false,"startupDescription":"\"Asterisk is a pioneering startup in the supply chain industry, revolutionizing barcodes and RFID through mobile solutions and IoT integration.\n\nBy merging object recognition technology with mobile devices, Asterisk facilitates digital transformation (DX) by automating and streamlining operations. Leveraging image recognition, barcodes, RFID, sensors, and AI, the company enhances business processes and efficiency. \n\nAsterisk's innovative approach includes providing new value to various services and products through AI technology. With the evolution of RFID and sensor technologies, Asterisk contributes to operational efficiency, strengthening companies' competitiveness.\n\nOffering a comprehensive range of services from mobile app development to system integration and object recognition technology, Asterisk is a one-stop solution for businesses seeking to optimize their supply chain operations.\"","slug":"asx-co-jp","startupMainIndustry":{"@name":"supply-chain","@path":"/plug-and-play/supply-chain","@id":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@nodeType":"mt:industries","industryLastInsightMain":"90167ecd-e5ca-416c-9862-380fa319224d","slug":"supply-chain","jcr:createdBy":"admin","industryIsActive":true,"name":"supply-chain","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:15.180Z","mgnl:created":"2024-05-08T14:54:35.865Z","industryDetailPage":"88db23ae-afd6-4664-89e2-66e5e05a42c8","mgnl:createdBy":"dmunoz","industryTitle":"Supply Chain","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:e260b57d-983a-4140-992d-b095eb568195","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/supply-chain.html","@nodes":[]},"startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"fd9bdbb1-9028-41b5-ad6c-20c1528b726c","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"f8b8012c-ea05-4ce9-85b6-0bb491cfbd0b","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.901Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["fd9bdbb1-9028-41b5-ad6c-20c1528b726c"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.994Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupBatchesList-search":"","startupTitle":"株式会社アスタリスク","startupOneLiner":"Asterisk is a startup that has created new value for barcodes and RFID using mobile solutions and IoT.","startupWebsite":"https://www.asx.co.jp//","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2026-05-06T11:17:52.534Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/6d017560ad69755daa47_q2vk9gw?Expires=1776785868&Signature=IG5Y-pm829vSnmhulYWpAL7YziJbkd9hn4pETUFdvX6smkYSpZReAQFa~lcr8FhbjkUqKeaT92goij39jCr-KGuEkcX6ViHveHsckLMmt3J8QjZfrgnjYT2pD8Hl8vbKwPUcYrcY6i2QtmgbHkC3dEakOrvvg5ZL9f3vKfepW-O1bdvVgm2KGpJx3PaGlUMY55uYF3qISrFSVBV00yjeHks7VQ1NmWOnS5RBKohy7mHs0DEK4zOfNa19QbNdUdI-dDxy5V-aUY9ddxNuHAbuWdhCQTk2J097eyQbb7lpOalTv1Y5Pkh5-EHAJlRBO9R1vCjT1js9Mu2srcWEhwtoVw__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnp-rest-admin","mgnl:lastModified":"2026-05-06T11:22:23.552Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/asx-co-jp/startupIndustriesList","@id":"7746d21b-f9e9-43a4-b241-33f3c0269d38","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-05-06T11:20:20.170Z","jcr:created":"2026-05-06T11:18:13.287Z","mgnl:created":"2026-04-21T15:35:52.171Z","mgnl:lastModifiedBy":"superuser","7b3d4d10-2426-4a8c-a942-26f1ee358b67":{"@name":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@path":"/japan/asx-co-jp/startupIndustriesList/7b3d4d10-2426-4a8c-a942-26f1ee358b67","@id":"517882f4-7778-47ff-b8a0-037b0332f6ed","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"supply-chain","@path":"/plug-and-play/supply-chain","@id":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@nodeType":"mt:industries","industryLastInsightMain":"90167ecd-e5ca-416c-9862-380fa319224d","slug":"supply-chain","jcr:createdBy":"admin","industryIsActive":true,"name":"supply-chain","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:15.180Z","mgnl:created":"2024-05-08T14:54:35.865Z","industryDetailPage":"88db23ae-afd6-4664-89e2-66e5e05a42c8","mgnl:createdBy":"dmunoz","industryTitle":"Supply Chain","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:e260b57d-983a-4140-992d-b095eb568195","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/supply-chain.html","@nodes":[]},"mgnl:lastModified":"2026-05-06T11:20:20.086Z","jcr:created":"2026-05-06T11:18:13.289Z","mgnl:created":"2026-04-21T15:35:52.891Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["7b3d4d10-2426-4a8c-a942-26f1ee358b67"]},"@nodes":["startupIndustriesList"]}