{"@name":"beyondthereef-jp","@path":"/japan/beyondthereef-jp","@id":"02ae3587-98c9-48de-aa65-2a8743febd15","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.030Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["49372c69-13cd-4de0-9b25-2b64513afdce"],"jcr:baseVersion":"49372c69-13cd-4de0-9b25-2b64513afdce","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"b901feaf-1386-45bc-bb39-e04778c73ec8","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"startupLatitude":"","mgnl:created":"2026-04-21T16:09:49.837Z","startupUnicorn":false,"startupPlaybookID":"92143","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","startupAccelerated":false,"startupExit":false,"startupDescription":"\"Beyond the Reef is a Japanese handmade knitting bag brand that empowers women, including the elderly, to actively participate in society through their love for knitting.\n\nFounded by a single mother-in-law with a passion for knitting, Beyond the Reef merges traditional knitting techniques with modern design to create unique and beautiful products. \n\nSpecializing in made-to-order bags and accessories, their collection includes the versatile Horizon bag, which is lightweight, spacious, and can be worn crossbody, as well as the Candy Shoulder bag. \n\nIn addition to their product line, Beyond the Reef hosts regular workshops at their atelier, catering to beginners and offering courses ranging from basic knitting to creating actual products in a day. \n\nThey also provide a certification program for aspiring instructors, allowing individuals to turn their passion for knitting into a professional career.\"","slug":"beyondthereef-jp","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"fd9bdbb1-9028-41b5-ad6c-20c1528b726c","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"f8b8012c-ea05-4ce9-85b6-0bb491cfbd0b","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.901Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["fd9bdbb1-9028-41b5-ad6c-20c1528b726c"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.994Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupOneLiner":"Beyond the reef is a Japanese handmade knitting bag brand that encourages women the elderly in various positions to participate in society.","startupTitle":"株式会社ビヨンドザリーフ","startupWebsite":"https://beyondthereef.jp","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2026-05-06T11:15:13.266Z","startupLogo":"https://cdn.playbook.vc/media/startup-no-logo-placeholder.png","mgnl:createdBy":"pnp-rest-admin","mgnl:lastModified":"2026-05-06T11:20:21.593Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/beyondthereef-jp/startupIndustriesList","@id":"27ab1e09-a2db-40dd-b6af-099b0f72dd5d","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-05-06T11:17:54.709Z","jcr:created":"2026-05-06T11:15:45.947Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T16:09:53.562Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/japan/beyondthereef-jp/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"95b87fef-93ae-4918-9d53-6cf273db9f3d","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-05-06T11:17:54.657Z","jcr:created":"2026-05-06T11:15:45.954Z","mgnl:created":"2026-04-21T16:09:54.836Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4"]},"@nodes":["startupIndustriesList"]}