{"@name":"bspr-co-jp","@path":"/japan/bspr-co-jp","@id":"1b24061d-492e-4a73-a2dc-9619e720b8f3","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"139.650027","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.041Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["b2c8b61e-543c-49b7-a542-aa2a405bb5f3"],"jcr:baseVersion":"b2c8b61e-543c-49b7-a542-aa2a405bb5f3","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"95ea2be2-ab93-4ba6-9b19-d8f6fef64678","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"startupLatitude":"35.6764225","mgnl:created":"2026-04-21T13:54:32.016Z","startupUnicorn":false,"startupPlaybookID":"83178","jcr:baseVersion":"9ffb15ce-8ff2-48d9-b377-99440cad6e19","startupIndustriesList-search":"b9557710-8a05-432a-8d62-90181ef62199","startupAccelerated":true,"startupExit":false,"startupDescription":"\"Bspr Co., Ltd. is a pioneering Insurtech company specializing in innovative IT services for health, consumption, and employment sectors. \n\nTheir flagship offering is the world's first comprehensive dementia prevention service, which includes inspection, prevention, and sharing components. Bspr also provides a brain health maintenance app designed for dementia prevention and a cognitive function test for driver's license applicants.\n\nFounded in 2012, Bspr is committed to leveraging technology to enhance brain health and overall well-being. By focusing on preventive measures and early detection, Bspr aims to revolutionize the approach to dementia care and cognitive health management.\"","jcr:versionHistory":"ed06f71c-21bd-4938-9a4f-997d727362e9","startupMainIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.352Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"slug":"bspr-co-jp","startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"c9d95be2-e1e7-47c2-93cf-d82c93f453a0","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"602efbe5-cf27-4763-9699-964157f9cb27","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.889Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["c9d95be2-e1e7-47c2-93cf-d82c93f453a0"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.996Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupBatchesList-search":"","startupOneLiner":"Develop and operate the world's first comprehensive dementia prevention service (\"Inspection\"-\"Prevention\"-\"Sharing\") / 世界初の認知症予防総合サービス（「検査」-「予防」-「共有」のサービス）を開発・運営","startupTitle":"bspr co., ltd.","startupWebsite":"https://www.bspr.co.jp","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2026-05-06T11:27:54.482Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/yzlm0mg5bqhorwbj7imc_6sxmOac?Expires=1776779790&Signature=ZLJ4lMaN5rvDEWkDdCE7~70H~VOk~iNRfUEr9HxWovpVlRsSmWmjgLcVCubG-f41CEt2aA67NUaeX5r1UuYkx7HXcRHw1Rh-RjPxqd4tp30BXZMYuqwxBTEATNy8dIIxsdT5qwW5hWAR0lWk1X7q8qw9T15Yu7O5Yd57SWjtNRDGX7NoaztvQ-Wj0p905YOmY5Q~CnaNZvjsAuNYXG5TuWuCwa-Gq63FqvXvviNDoixEoskH5Kj6Wyj~C3szhaugQTOQzO6jYnFRLaYgJze-5tBOnkPla3Wi4OQRMTCKa65Jo102TwoOmgt6w64~sgnCwAQSUWSOmaTu1lCfF31XJQ__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnp-rest-admin","jcr:predecessors":["9ffb15ce-8ff2-48d9-b377-99440cad6e19"],"mgnl:comment":"","mgnl:lastModified":"2026-04-21T13:54:37.225Z","startupIsActive":true,"jcr:isCheckedOut":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/bspr-co-jp/startupIndustriesList","@id":"e7c0eb8b-6b81-4a37-8b9f-d6141663a8e1","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:54:36.195Z","jcr:created":"2026-05-06T11:28:04.115Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T13:54:35.158Z","b9557710-8a05-432a-8d62-90181ef62199":{"@name":"b9557710-8a05-432a-8d62-90181ef62199","@path":"/japan/bspr-co-jp/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef62199","@id":"a3dac289-9715-4ea7-9784-13f32249b2de","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.352Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:54:36.195Z","jcr:created":"2026-05-06T11:28:04.117Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T13:54:35.925Z","@nodes":[]},"@nodes":["b9557710-8a05-432a-8d62-90181ef62199"]},"@nodes":["startupIndustriesList"]}