{"@name":"global-rakuten-com","@path":"/japan/global-rakuten-com","@id":"75b8df10-ab52-4a9b-92a7-5856d638c832","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"139.650027","startupLatitude":"35.6764225","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.041Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["b2c8b61e-543c-49b7-a542-aa2a405bb5f3"],"jcr:baseVersion":"b2c8b61e-543c-49b7-a542-aa2a405bb5f3","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"95ea2be2-ab93-4ba6-9b19-d8f6fef64678","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"mgnl:created":"2026-04-21T13:07:52.461Z","startupUnicorn":false,"startupPlaybookID":"34952","jcr:baseVersion":"46aae785-e57a-4bb9-af0f-eacb9dca3b6e","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,b9557710-8a05-432a-8d62-90181ef62199,cbf05043-f396-4e30-a63a-4cd20ab9367d,7f70e209-aa57-4252-940f-be3aeef5bb21,27dceb7e-c987-49ed-811b-9c514e443b56,7b3d4d10-2426-4a8c-a942-26f1ee358b67,8c148491-a0f0-4423-bea7-81260278480b","startupAccelerated":false,"startupExit":true,"startupDescription":"Rakuten is a tech company that offers electronic commerce solutions in Japan and internationally. The company operates in three segments such as internet services, finance services, and others.\r\n\r\nThe internet services segment comprises businesses running various e-commerce sites, including Rakuten Ichiba, an internet shopping mall; travel booking sites; portal sites; and e-book businesses as well as businesses for advertising and sale of contents and similar on these sites.\r\n\r\nIts offerings include e-reading, online travel reservations, online auctions, online marketing, online golf course reservations, portal sites, search engines, integrated internet marketing, online recipe posting and browsing, student recruiting community, online purchase of discount coupons, online shopping, and video on demand services. It is involved in the online sale of books, CDs, and DVDs.\r\n\r\nThe internet finance segment is engaged in providing services related to banking and securities, credit cards, life","jcr:versionHistory":"20fee8cb-dbe8-4c4d-bf77-ed66f86e6cb1","slug":"global-rakuten-com","startupMainIndustry":{"@name":"new-materials-and-packaging","@path":"/plug-and-play/new-materials-and-packaging","@id":"7f70e209-aa57-4252-940f-be3aeef5bb21","@nodeType":"mt:industries","industryLastInsightMain":"6f8d4193-59bb-4e0f-a70f-c9380835beb6","slug":"new-materials-and-packaging","jcr:createdBy":"admin","industryIsActive":true,"name":"new-materials-and-packaging","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:58.452Z","mgnl:created":"2024-05-15T18:50:32.812Z","industryDetailPage":"955ffa28-8def-46e1-808a-abb9422305a0","mgnl:createdBy":"ajerrom","industryTitle":"New Materials & Packaging","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:0ba7d8f8-c8ea-4f8e-bc55-69644d0ea07c","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/new-materials-and-packaging.html","@nodes":[]},"startupLocation":"","startupBatchesList-search":"","startupOneLiner":"Rakuten is a tech company that offers electronic commerce solutions in Japan and internationally.","startupTitle":"Rakuten","startupWebsite":"http://global.rakuten.com/corp","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2026-05-06T11:32:48.054Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/fnms3icotyufiecwguv8.png?Expires=1776776991&Signature=XxeJpbTNAu78StXfCobdZ~px-Zykf0KoEUGoKkhoMxK0UjK6NVTURZUNBPXOJxfFI~VKt-Q6mhbo9hQXp1-wEr5wcG6a1ZGBrXIR1uO7ZpDEgHig3VEBgwW5aGWo8gPhSx2HAMCuOCgZNcuTl-AOU89VHUbtc65OQha8khNWkDP4LGpus41RxzdPlB0AD6WlIpfMqoAC5UepTCqhCCSJISXBF7nEuLaFicn-Vx2ttEpuAwRNdgrqN6mt5MbHPmcc5ZCNVzGPjNkLM375vva3cQd2nJfgjQm6RKMsdFZIrNo6EuWDsAMYzQf0WQ-dl-L2ama7OeVYGfMFldA7FXQy5A__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnp-rest-admin","jcr:predecessors":["46aae785-e57a-4bb9-af0f-eacb9dca3b6e"],"mgnl:comment":"","mgnl:lastModified":"2026-04-21T13:08:03.855Z","startupIsActive":true,"jcr:isCheckedOut":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/global-rakuten-com/startupIndustriesList","@id":"22d4e4e4-1fd9-42dc-9551-f01618831ee7","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:08:02.777Z","jcr:created":"2026-05-06T11:33:16.898Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T13:07:55.480Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/japan/global-rakuten-com/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"1f84336e-8b27-4557-a70c-39f7fc3a0982","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.975Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["009f920b-2be2-4890-85cf-d808032e51ba"],"jcr:baseVersion":"009f920b-2be2-4890-85cf-d808032e51ba","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"0305bcc6-ebf7-4a46-a3bb-4a5b9b113858","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"mgnl:lastModified":"2026-04-21T13:07:56.516Z","jcr:created":"2026-05-06T11:33:16.898Z","mgnl:created":"2026-04-21T13:07:56.473Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"b9557710-8a05-432a-8d62-90181ef62199":{"@name":"b9557710-8a05-432a-8d62-90181ef62199","@path":"/japan/global-rakuten-com/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef62199","@id":"02415987-febf-41fb-bbd5-bda7d41ae06b","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.352Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:07:57.569Z","jcr:created":"2026-05-06T11:33:16.899Z","mgnl:created":"2026-04-21T13:07:57.279Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/japan/global-rakuten-com/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"71d3d866-e275-4d25-afac-219c9e58b841","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.377Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"mgnl:lastModified":"2026-04-21T13:07:58.611Z","jcr:created":"2026-05-06T11:33:16.900Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T13:07:58.111Z","@nodes":[]},"7f70e209-aa57-4252-940f-be3aeef5bb21":{"@name":"7f70e209-aa57-4252-940f-be3aeef5bb21","@path":"/japan/global-rakuten-com/startupIndustriesList/7f70e209-aa57-4252-940f-be3aeef5bb21","@id":"e8e004d9-91f6-4593-9154-e5f6ebc35852","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"new-materials-and-packaging","@path":"/plug-and-play/new-materials-and-packaging","@id":"7f70e209-aa57-4252-940f-be3aeef5bb21","@nodeType":"mt:industries","industryLastInsightMain":"6f8d4193-59bb-4e0f-a70f-c9380835beb6","slug":"new-materials-and-packaging","jcr:createdBy":"admin","industryIsActive":true,"name":"new-materials-and-packaging","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:58.452Z","mgnl:created":"2024-05-15T18:50:32.812Z","industryDetailPage":"955ffa28-8def-46e1-808a-abb9422305a0","mgnl:createdBy":"ajerrom","industryTitle":"New Materials & Packaging","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:0ba7d8f8-c8ea-4f8e-bc55-69644d0ea07c","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/new-materials-and-packaging.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:07:59.651Z","jcr:created":"2026-05-06T11:33:16.902Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T13:07:59.009Z","@nodes":[]},"27dceb7e-c987-49ed-811b-9c514e443b56":{"@name":"27dceb7e-c987-49ed-811b-9c514e443b56","@path":"/japan/global-rakuten-com/startupIndustriesList/27dceb7e-c987-49ed-811b-9c514e443b56","@id":"4457e163-929a-4788-94a1-bf4b07643cc4","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"deeptech","@path":"/plug-and-play/deeptech","@id":"27dceb7e-c987-49ed-811b-9c514e443b56","@nodeType":"mt:industries","industryLastInsightMain":"e14a8060-84ba-4250-9263-3def76c2b48c","slug":"deeptech","jcr:createdBy":"admin","industryIsActive":true,"name":"deeptech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:21.715Z","mgnl:created":"2024-05-14T04:48:41.521Z","industryTitle":"Deeptech","mgnl:createdBy":"ajerrom","industryDetailPage":"984a24ca-7c3d-46c4-b074-6ba1ac78e75f","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:53963d0f-3496-4a2c-a548-4bcc04cb7bda","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/deeptech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:08:00.691Z","jcr:created":"2026-05-06T11:33:16.902Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T13:08:00.130Z","@nodes":[]},"7b3d4d10-2426-4a8c-a942-26f1ee358b67":{"@name":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@path":"/japan/global-rakuten-com/startupIndustriesList/7b3d4d10-2426-4a8c-a942-26f1ee358b67","@id":"1ee71ca1-22ec-4350-b73e-5087f75884db","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"supply-chain","@path":"/plug-and-play/supply-chain","@id":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@nodeType":"mt:industries","industryLastInsightMain":"90167ecd-e5ca-416c-9862-380fa319224d","slug":"supply-chain","jcr:createdBy":"admin","industryIsActive":true,"name":"supply-chain","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:15.216Z","mgnl:created":"2024-05-08T14:54:35.865Z","industryDetailPage":"88db23ae-afd6-4664-89e2-66e5e05a42c8","mgnl:createdBy":"dmunoz","industryTitle":"Supply Chain","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:e260b57d-983a-4140-992d-b095eb568195","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/supply-chain.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:08:01.736Z","jcr:created":"2026-05-06T11:33:16.903Z","mgnl:created":"2026-04-21T13:08:01.029Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"8c148491-a0f0-4423-bea7-81260278480b":{"@name":"8c148491-a0f0-4423-bea7-81260278480b","@path":"/japan/global-rakuten-com/startupIndustriesList/8c148491-a0f0-4423-bea7-81260278480b","@id":"a6f94fb4-5cf5-4973-8e31-56099d7548a6","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"travel-and-hospitality","@path":"/plug-and-play/travel-and-hospitality","@id":"8c148491-a0f0-4423-bea7-81260278480b","@nodeType":"mt:industries","industryLastInsightMain":"fe713c43-0090-4dd6-94f9-55d92ae1dce3","slug":"travel-and-hospitality","jcr:createdBy":"admin","industryIsActive":true,"name":"travel-and-hospitality","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:21.729Z","mgnl:created":"2024-05-15T19:07:53.113Z","mgnl:createdBy":"ajerrom","industryDetailPage":"0adb5ba2-9257-4ca6-b33b-93fcb554dcfc","industryTitle":"Travel & Hospitality","jcr:predecessors":["fe7e7085-f269-4895-a23f-cfd4e5834520"],"jcr:baseVersion":"fe7e7085-f269-4895-a23f-cfd4e5834520","mgnl:comment":"","mgnl:lastModified":"2026-05-13T14:26:56.803Z","jcr:isCheckedOut":true,"industryImage":"jcr:d29e440e-fa71-40d1-af6e-5292fa63ac09","mgnl:lastModifiedBy":"aserrano","jcr:versionHistory":"ed285127-acea-4652-89d1-721dee0c3644","@link":"https://public.dxp.playbook.vc/plug-and-play/travel-and-hospitality.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T13:08:02.777Z","jcr:created":"2026-05-06T11:33:16.904Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T13:08:01.853Z","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","b9557710-8a05-432a-8d62-90181ef62199","cbf05043-f396-4e30-a63a-4cd20ab9367d","7f70e209-aa57-4252-940f-be3aeef5bb21","27dceb7e-c987-49ed-811b-9c514e443b56","7b3d4d10-2426-4a8c-a942-26f1ee358b67","8c148491-a0f0-4423-bea7-81260278480b"]},"@nodes":["startupIndustriesList"]}