{"@name":"nudge-works","@path":"/japan/nudge-works","@id":"8f56447e-2092-4a39-a577-7e5e0f9a542c","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.041Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["b2c8b61e-543c-49b7-a542-aa2a405bb5f3"],"jcr:baseVersion":"b2c8b61e-543c-49b7-a542-aa2a405bb5f3","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"95ea2be2-ab93-4ba6-9b19-d8f6fef64678","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"startupLatitude":"","mgnl:created":"2026-04-21T14:46:24.978Z","startupUnicorn":false,"startupPlaybookID":"91078","startupIndustriesList-search":"cbf05043-f396-4e30-a63a-4cd20ab9367d","startupAccelerated":false,"startupExit":false,"startupDescription":"\"Nudge株式会社 is a pioneering Fintech company focused on creating the future of financial experiences. \n\nBy approaching financial challenges with creativity and a fresh perspective, Nudge aims to break free from traditional constraints and revolutionize the industry. \n\nTheir next-generation partnership credit card, Nudge, offers a simple application process and a range of features perfect for first-time cardholders. \n\nWith features like spending limit controls and club benefits, Nudge provides innovative solutions to make cashless living enjoyable. \n\nNudge is committed to redefining the financial landscape by introducing new values and behaviors, ultimately shaping a more dynamic and engaging financial ecosystem.\"","slug":"nudge-works","startupMainIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.377Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"startupBatchesList-search":"","startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"c9d95be2-e1e7-47c2-93cf-d82c93f453a0","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"602efbe5-cf27-4763-9699-964157f9cb27","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.889Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["c9d95be2-e1e7-47c2-93cf-d82c93f453a0"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.996Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupTitle":"ナッジ株式会社","startupOneLiner":"Provider of financial planning platform designed to create a financial institution with new values and behaviors from scratch.","startupWebsite":"https://nudge.works/","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2026-05-06T11:22:16.840Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/yzq3htv7c86cv27jcgui_W5bbCoI?Expires=1776782903&Signature=GPdyWnNXsFeXJGgtrpjUcbzX61tw6YrMaFlh5T3KxRFVyyf9-lJPur0EjfhY5EBXeu40EXGtaeFL7sIKbFnL1wU6-armEfJbH1RyEJYMgXjRhLBJtiuhG3EtbSWFzwKHxda1hmjvSCCyg0yUkspI~BXjbjxzuY7aWDrapCvUOEusx53bu~gJ86DPFNmLjGlHOZ9CV5M~pZN-YFWLQ-1QYvBAPSaJaA8DZyn4ku7~X8Z56SCIM~f3auPw2DfajmEHcg5UNdx7sTx-bpzAJhxI2MGOh5PUqHK-D0v7Cgni3cEBucJEgeiqwU7hp9e2ax6Eb2-zp9lGNwF83Qn4XE~3zQ__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnp-rest-admin","mgnl:lastModified":"2026-04-21T14:46:30.953Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/nudge-works/startupIndustriesList","@id":"7f5135d2-2d5b-4669-ac08-cdb6b996e1fc","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T14:46:29.931Z","jcr:created":"2026-05-06T11:22:25.482Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T14:46:27.871Z","cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/japan/nudge-works/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"d2f843f3-22ea-493f-b0de-4b50614fcb3a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.377Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"mgnl:lastModified":"2026-04-21T14:46:29.931Z","jcr:created":"2026-05-06T11:22:25.483Z","mgnl:created":"2026-04-21T14:46:28.899Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["cbf05043-f396-4e30-a63a-4cd20ab9367d"]},"@nodes":["startupIndustriesList"]}