{"@name":"snowpeak-co-jp","@path":"/japan/snowpeak-co-jp","@id":"dac4c81b-7eba-468a-9ea1-60b62c837476","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.030Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["49372c69-13cd-4de0-9b25-2b64513afdce"],"jcr:baseVersion":"49372c69-13cd-4de0-9b25-2b64513afdce","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"b901feaf-1386-45bc-bb39-e04778c73ec8","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"startupLatitude":"","mgnl:created":"2026-04-21T15:56:00.121Z","startupUnicorn":false,"startupPlaybookID":"91976","startupIndustriesList-search":"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","startupExit":true,"startupAccelerated":false,"startupDescription":"\"Snow Peak is a sustainability-focused brand manufacturer that promotes a nature-oriented lifestyle centered around camping, mountaineering, and outdoor living experiences.\n\nEmbracing the concept of \"clothing, food, shelter, work, and play,\" Snow Peak believes in the enriching power of camping to enhance all aspects of people's lives. Through camping experiences (CAMP), the company offers opportunities to connect with nature and engage the senses. In the realm of clothing (WEAR), Snow Peak provides garments that tell local stories. For food experiences (FOOD), the brand offers culinary adventures that evoke a sense of the wild. In the domain of living (LIFE), Snow Peak proposes living spaces and lifestyles in harmony with nature. Lastly, in the realm of work (WORK), the company promotes working environments where nature and work coexist harmoniously.\n\nSnow Peak's mission is to inspire individuals to appreciate the value of nature, foster connections, and lead enriching lives through meaningful experiences.\"","slug":"snowpeak-co-jp","startupMainIndustry":{"@name":"sustainability","@path":"/plug-and-play/sustainability","@id":"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@nodeType":"mt:industries","industryLastInsightMain":"dcc65262-d538-4f95-9062-4f65447ed9a6","slug":"sustainability","jcr:createdBy":"admin","industryIsActive":true,"name":"sustainability","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:18.419Z","mgnl:created":"2024-05-15T19:06:38.422Z","industryDetailPage":"fac81277-fa7f-4d37-909e-f3e7a65cf937","industryTitle":"Sustainability","mgnl:createdBy":"ajerrom","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:5bcbcb98-4304-4270-8dba-baf68c37b2b5","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/sustainability.html","@nodes":[]},"startupBatchesList-search":"","startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"fd9bdbb1-9028-41b5-ad6c-20c1528b726c","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"f8b8012c-ea05-4ce9-85b6-0bb491cfbd0b","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.901Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["fd9bdbb1-9028-41b5-ad6c-20c1528b726c"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.994Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupOneLiner":"Snow Peak is a brand manufacturer that proposes a lifestyle that is nature-oriented, such as camping, mountaineering, and natural life.","startupTitle":"株式会社スノーピーク","startupWebsite":"http://www.snowpeak.co.jp/","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2026-05-06T11:16:15.453Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/umk9rmblpmmkrok8r8h8_n5Aq1fK.png?Expires=1776787078&Signature=XDSSAQw886gghJlVmVCfCQRBkK10CBxpaLuflrin2XGIgEtV7fxgYjQgywJaNbUOd9nWc0JZb-kFWAQQSxozJrBz5G2FsJerwVAI2tnlDvPYHnbVtN2zuxi9fpflezl56DkY5kTGfkXYGnyfuks5TJYp50uC4ml-GZ-W~cHqcz3nOtHZvh17Q4GvYsGAuNJc3t~5fRkD075pSm9IYQYKZDdw8g1EVVbshXFqz1aafNv4O~7snfRFjc3H~37griocPxwEETPoIKXkrtkRz4WEw5xT69izSu~UJfqk8rin-LSduRLF~0X0tKpey78T48f0hMAbxKmQl53yFl1TOyR8wg__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnp-rest-admin","mgnl:lastModified":"2026-05-06T11:21:06.631Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/snowpeak-co-jp/startupIndustriesList","@id":"339bda21-3fa5-47c2-b907-27c6dbe0953f","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-05-06T11:18:47.761Z","jcr:created":"2026-05-06T11:16:41.866Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T15:56:02.934Z","fedcf68e-6db7-4c50-9c7d-9d954e3e5c40":{"@name":"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@path":"/japan/snowpeak-co-jp/startupIndustriesList/fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@id":"d3545c31-da7b-4945-8dd7-8b6b8435a917","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"sustainability","@path":"/plug-and-play/sustainability","@id":"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@nodeType":"mt:industries","industryLastInsightMain":"dcc65262-d538-4f95-9062-4f65447ed9a6","slug":"sustainability","jcr:createdBy":"admin","industryIsActive":true,"name":"sustainability","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:18.419Z","mgnl:created":"2024-05-15T19:06:38.422Z","industryDetailPage":"fac81277-fa7f-4d37-909e-f3e7a65cf937","industryTitle":"Sustainability","mgnl:createdBy":"ajerrom","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:5bcbcb98-4304-4270-8dba-baf68c37b2b5","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/sustainability.html","@nodes":[]},"mgnl:lastModified":"2026-05-06T11:18:47.643Z","jcr:created":"2026-05-06T11:16:41.867Z","mgnl:created":"2026-04-21T15:56:03.963Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["fedcf68e-6db7-4c50-9c7d-9d954e3e5c40"]},"@nodes":["startupIndustriesList"]}