{"@name":"surumi-co-jp","@path":"/japan/surumi-co-jp","@id":"57bbd7ce-90a8-4e3b-b624-1d0114231d3d","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupLatitude":"","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.030Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["49372c69-13cd-4de0-9b25-2b64513afdce"],"jcr:baseVersion":"49372c69-13cd-4de0-9b25-2b64513afdce","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"b901feaf-1386-45bc-bb39-e04778c73ec8","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"mgnl:created":"2026-04-21T15:57:37.148Z","startupUnicorn":false,"startupPlaybookID":"91996","startupIndustriesList-search":"cbf05043-f396-4e30-a63a-4cd20ab9367d","startupAccelerated":false,"startupExit":false,"startupDescription":"\"Surumi is a pioneering Fintech company dedicated to promoting gender equality and empowering women through the use of AI and Femtech. \n\nWith a mission to eliminate gender gaps and lead the way in future experiences, Surumi envisions adding vibrancy to the world through the power of women. \n\nTheir products include AI-powered crime hotspot alerts and consulting services for women's empowerment in IR/PR. Surumi specializes in marketing and consulting from a female perspective, offering PR and marketing services tailored to Gen Z. \n\nAdditionally, they operate an online DX talent development school focused on women, providing free training in marketing, AI generation, and project management skills. \n\nThrough AI-based mentorship features, Surumi supports skill development and problem-solving through interactive AI. \n\nThese initiatives aim to foster personal and organizational growth, contributing to the realization of a sustainable society.\"","startupMainIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"slug":"surumi-co-jp","startupBatchesList-search":"","startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"fd9bdbb1-9028-41b5-ad6c-20c1528b726c","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"f8b8012c-ea05-4ce9-85b6-0bb491cfbd0b","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.901Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["fd9bdbb1-9028-41b5-ad6c-20c1528b726c"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.994Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupOneLiner":"Surumi specializes in the development and operation of products related to artificial intelligence.","startupTitle":"株式会社スルミ","startupWebsite":"http://surumi.co.jp/","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2026-05-06T11:16:08.218Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/yhaeln3rlr4i1q1zg3wf_gJJe7eV?Expires=1776787175&Signature=EC1nSBIk6qRFPX6tGSMr4NnIceRzw8Igdo2e5lZSsnddkZkT0-XQpDJVcZ5nCcTaHqYoJ26mhSn2aLG3YJG9rT0L4QJfHoib-Z0gzVbf6~KxKLHy5VusewEZTPfDZgTssHJRWJcMO3DA1rBpTf6dqwrM5gYFsfOqatcGGHVtUbJO4~gv0DXd8DHH7-TgxW9i62O4opuFZYIpevih6nM2rjQe-AbHkEli4lq36iQY8EUzJTKTrFNgfDdQeokS4nxW~A03rqXZMKf7MKjvL6MAO29IY0l33b2OrM2o0R8v-uq0D7RxsCwJcPlveiipS1M734n1WpxWTO2b51SOafrxKw__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnp-rest-admin","mgnl:lastModified":"2026-05-06T11:21:01.918Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/surumi-co-jp/startupIndustriesList","@id":"debf90c1-97a1-46c0-80f0-3360c15e4d92","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-05-06T11:18:41.097Z","jcr:created":"2026-05-06T11:16:34.906Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T15:57:40.274Z","cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/japan/surumi-co-jp/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"56f94310-75ba-4f32-b6e0-f5a80c11622e","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"mgnl:lastModified":"2026-05-06T11:18:41.012Z","jcr:created":"2026-05-06T11:16:34.907Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T15:57:41.093Z","@nodes":[]},"@nodes":["cbf05043-f396-4e30-a63a-4cd20ab9367d"]},"@nodes":["startupIndustriesList"]}