{"@name":"unerry-co-jp","@path":"/japan/unerry-co-jp","@id":"6055456c-7262-42d6-97bb-6d8957605665","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"139.650027","startupCountry":{"@name":"japan","@path":"/plug-and-play/japan","@id":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","@nodeType":"mt:country","slug":"japan","jcr:createdBy":"admin","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:38:55.041Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:38:53.298Z","countrySortingOrder":"1","countryName":"Japan","mgnl:createdBy":"pnptc","jcr:predecessors":["b2c8b61e-543c-49b7-a542-aa2a405bb5f3"],"jcr:baseVersion":"b2c8b61e-543c-49b7-a542-aa2a405bb5f3","mgnl:comment":"","mgnl:lastModified":"2026-05-21T03:28:51.114Z","countryRegion":"Asia","jcr:isCheckedOut":true,"mgnl:lastModifiedBy":"k.hattori@pnptc.com","jcr:versionHistory":"95ea2be2-ab93-4ba6-9b19-d8f6fef64678","@link":"https://public.dxp.playbook.vc/plug-and-play/japan.html","@nodes":[]},"startupLatitude":"35.6764225","mgnl:created":"2026-04-21T12:55:10.604Z","startupUnicorn":false,"startupPlaybookID":"27137","jcr:baseVersion":"841826a1-2a19-4eeb-9270-77b850c4e2a4","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,195b37bb-cd76-4683-84f8-fee804d956bf,cbf05043-f396-4e30-a63a-4cd20ab9367d,27dceb7e-c987-49ed-811b-9c514e443b56,9361b669-f4f2-47d7-8e04-278dc1415cec,10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2,cb1ee6ad-ba1d-4559-ac6a-905edafccedb","startupAccelerated":true,"startupExit":true,"startupDescription":"\"unerry Inc. is a pioneering company in the Brand & Retail, Deeptech, Fintech, Food & Beverage, Media & Advertising, Mobility, and Smart Cities industries. \n\nUtilizing a location-based service platform, unerry Inc. leverages 1.5 million BLE beacons and GPS data from 60 million downloaded apps to drive store sales through innovative solutions. \n\nTheir offerings include a Shopper Marketing Dashboard for gaining insights into consumer behaviors without the need for cameras, a digital signage-linked advertisement solution to attract more consumers to shelves, and smart speakers that provide automated customer service in multiple languages by anticipating shoppers' needs.\n\nBy harnessing Location Big Data, IoT, and AI technologies, unerry Inc. is revolutionizing the retail landscape and enhancing customer experiences through data-driven insights and personalized services.\"","jcr:versionHistory":"3e97a861-3cac-4a8b-83a2-2f77c05ba9a4","startupMainIndustry":{"@name":"supply-chain","@path":"/plug-and-play/supply-chain","@id":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@nodeType":"mt:industries","industryLastInsightMain":"90167ecd-e5ca-416c-9862-380fa319224d","slug":"supply-chain","jcr:createdBy":"admin","industryIsActive":true,"name":"supply-chain","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:15.216Z","mgnl:created":"2024-05-08T14:54:35.865Z","industryDetailPage":"88db23ae-afd6-4664-89e2-66e5e05a42c8","mgnl:createdBy":"dmunoz","industryTitle":"Supply Chain","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:e260b57d-983a-4140-992d-b095eb568195","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/supply-chain.html","@nodes":[]},"slug":"unerry-co-jp","startupBatchesList-search":"","startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"c9d95be2-e1e7-47c2-93cf-d82c93f453a0","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"602efbe5-cf27-4763-9699-964157f9cb27","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.889Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["c9d95be2-e1e7-47c2-93cf-d82c93f453a0"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.996Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupTitle":"unerry Inc.","startupOneLiner":"Location based service platform using 1.5 mils beacons and GPS of 60 mils DL apps.","startupWebsite":"https://www.unerry.co.jp","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2026-05-06T11:34:02.892Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/unerry_tate500x500_gwoq9BL_P1IjFjt.png?Expires=1776776229&Signature=J9TuxGuoaKuvTmmvXcUEFyQf0HPr~Gsry-5fSlHPyBlk0gGZZb3JeXNHh1GExyB3U0RFMNBeKEyjdBqaHXFQx-wXcB-aHuMNAeTO851q~NDExy7CU0G-whpzcCiYrxEW4mU~sQlYbkvsio66QYaGEulZcihaiWTsfsIYBCbwxLQPtf9MwFnhfKrHoNgeQdVJmk3sIb4AsNsPzf1621iwpZqteOlDpxCSF8c~-OjyM6dHVk20Okr-HYPhUPUapFkvrhjU2ASb2DHIBSGBQxEP4GjTQqbwM386f3e6bl1dWukKSSH~NpD~L9cJt4HFP6Oxyj25lWSb7CT6AYRkLR72wQ__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnp-rest-admin","jcr:predecessors":["841826a1-2a19-4eeb-9270-77b850c4e2a4"],"mgnl:comment":"","mgnl:lastModified":"2026-04-21T12:55:22.175Z","startupIsActive":true,"jcr:isCheckedOut":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/japan/unerry-co-jp/startupIndustriesList","@id":"e4cd2781-f602-43e2-bc91-5e4950672c4b","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T12:55:21.156Z","jcr:created":"2026-05-06T11:34:38.079Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T12:55:13.841Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/japan/unerry-co-jp/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"0b82c1bb-545c-412a-96cf-51ef8fff915b","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.975Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["009f920b-2be2-4890-85cf-d808032e51ba"],"jcr:baseVersion":"009f920b-2be2-4890-85cf-d808032e51ba","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"0305bcc6-ebf7-4a46-a3bb-4a5b9b113858","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T12:55:14.881Z","jcr:created":"2026-05-06T11:34:38.079Z","mgnl:created":"2026-04-21T12:55:14.712Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"195b37bb-cd76-4683-84f8-fee804d956bf":{"@name":"195b37bb-cd76-4683-84f8-fee804d956bf","@path":"/japan/unerry-co-jp/startupIndustriesList/195b37bb-cd76-4683-84f8-fee804d956bf","@id":"746da857-e713-4e1a-8082-09b6bdfe93a5","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"food-and-beverage","@path":"/plug-and-play/food-and-beverage","@id":"195b37bb-cd76-4683-84f8-fee804d956bf","@nodeType":"mt:industries","industryLastInsightMain":"c7e8cba9-5ad0-4abf-bce8-de2603c8a003","slug":"food-and-beverage","jcr:createdBy":"admin","industryIsActive":true,"name":"food-and-beverage","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:34.910Z","mgnl:created":"2024-05-15T01:59:49.785Z","industryDetailPage":"59fdc9a9-ad1d-4d1a-8a13-a0f6a21ffd65","mgnl:createdBy":"ajerrom","industryTitle":"Food & Beverage","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:d9d7709c-6a65-4311-a218-616ed92cdc37","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/food-and-beverage.html","@nodes":[]},"mgnl:lastModified":"2026-04-21T12:55:15.934Z","jcr:created":"2026-05-06T11:34:38.080Z","mgnl:created":"2026-04-21T12:55:15.664Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/japan/unerry-co-jp/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"d1555e9b-1d20-470e-b05b-e3b6bf9c97fd","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.377Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T12:55:16.974Z","jcr:created":"2026-05-06T11:34:38.081Z","mgnl:created":"2026-04-21T12:55:16.465Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"27dceb7e-c987-49ed-811b-9c514e443b56":{"@name":"27dceb7e-c987-49ed-811b-9c514e443b56","@path":"/japan/unerry-co-jp/startupIndustriesList/27dceb7e-c987-49ed-811b-9c514e443b56","@id":"b5bae3b7-7671-4a31-905e-13f2a18afe91","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"deeptech","@path":"/plug-and-play/deeptech","@id":"27dceb7e-c987-49ed-811b-9c514e443b56","@nodeType":"mt:industries","industryLastInsightMain":"e14a8060-84ba-4250-9263-3def76c2b48c","slug":"deeptech","jcr:createdBy":"admin","industryIsActive":true,"name":"deeptech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:21.715Z","mgnl:created":"2024-05-14T04:48:41.521Z","industryTitle":"Deeptech","mgnl:createdBy":"ajerrom","industryDetailPage":"984a24ca-7c3d-46c4-b074-6ba1ac78e75f","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:53963d0f-3496-4a2c-a548-4bcc04cb7bda","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/deeptech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T12:55:18.035Z","jcr:created":"2026-05-06T11:34:38.081Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T12:55:17.685Z","@nodes":[]},"9361b669-f4f2-47d7-8e04-278dc1415cec":{"@name":"9361b669-f4f2-47d7-8e04-278dc1415cec","@path":"/japan/unerry-co-jp/startupIndustriesList/9361b669-f4f2-47d7-8e04-278dc1415cec","@id":"84ef7c85-3e70-4a50-a524-883df188b504","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"smart-cities","@path":"/plug-and-play/smart-cities","@id":"9361b669-f4f2-47d7-8e04-278dc1415cec","@nodeType":"mt:industries","industryLastInsightMain":"6f8d4193-59bb-4e0f-a70f-c9380835beb6","slug":"smart-cities","jcr:createdBy":"admin","industryIsActive":true,"name":"smart-cities","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:08.555Z","mgnl:created":"2024-05-15T19:04:38.377Z","industryDetailPage":"62c3dc6d-0692-455d-979a-708e178c90e1","industryTitle":"Smart Cities","mgnl:createdBy":"ajerrom","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:0c66333a-7772-42f3-844f-8a8cb8ddce6d","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/smart-cities.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T12:55:19.078Z","jcr:created":"2026-05-06T11:34:38.082Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T12:55:18.562Z","@nodes":[]},"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2":{"@name":"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","@path":"/japan/unerry-co-jp/startupIndustriesList/10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","@id":"9bff09fa-4a4e-4de3-bedb-fb0e90b7f982","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"media-and-advertising","@path":"/plug-and-play/media-and-advertising","@id":"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"media-and-advertising","jcr:createdBy":"admin","industryIsActive":true,"name":"media-and-advertising","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:48.260Z","mgnl:created":"2024-05-08T14:48:55.818Z","industryDetailPage":"85e6fafa-14c4-4742-90f5-d23c3e68e312","industryTitle":"Media & Advertising","mgnl:createdBy":"dmunoz","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:7097e7b9-c777-423e-b0dc-78ccdb8ab101","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/media-and-advertising.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T12:55:20.118Z","jcr:created":"2026-05-06T11:34:38.082Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T12:55:19.709Z","@nodes":[]},"cb1ee6ad-ba1d-4559-ac6a-905edafccedb":{"@name":"cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@path":"/japan/unerry-co-jp/startupIndustriesList/cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@id":"9e2380e5-6108-443d-8568-14e1a2da0403","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"mobility","@path":"/plug-and-play/mobility","@id":"cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@nodeType":"mt:industries","industryLastInsightMain":"c343f36d-7334-4390-a40f-1149bb96ed4f","slug":"mobility-physical-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"mobility","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:54.986Z","mgnl:created":"2024-05-08T14:53:30.644Z","industryDetailPage":"dc4fa7b0-19fe-494e-8169-85253f30e3a3","mgnl:createdBy":"dmunoz","industryTitle":"Mobility & Physical AI","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:73b353cb-f00e-4ea0-a36d-945fc9f6c8a6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/mobility.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-21T12:55:21.156Z","jcr:created":"2026-05-06T11:34:38.083Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-04-21T12:55:20.864Z","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","195b37bb-cd76-4683-84f8-fee804d956bf","cbf05043-f396-4e30-a63a-4cd20ab9367d","27dceb7e-c987-49ed-811b-9c514e443b56","9361b669-f4f2-47d7-8e04-278dc1415cec","10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","cb1ee6ad-ba1d-4559-ac6a-905edafccedb"]},"@nodes":["startupIndustriesList"]}