{"@name":"aisle411-com","@path":"/plug-and-play/aisle411-com","@id":"46b6be42-acc9-4f2e-adda-c95f8edb3e5f","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-90.19940419999999","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"38.6270025","mgnl:created":"2024-07-14T21:50:39.784Z","startupUnicorn":false,"startupPlaybookID":"984","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,cbf05043-f396-4e30-a63a-4cd20ab9367d,10541516-8397-48d2-bf61-ea27e690cc5a,cb1ee6ad-ba1d-4559-ac6a-905edafccedb","startupExit":false,"startupAccelerated":true,"startupDescription":"\"Aisle411 is a leading location services platform revolutionizing the retail industry by providing searchable store maps for enhanced in-store navigation.\n\nFor shoppers, aisle411 simplifies the shopping experience by offering detailed product mapping, personalized offers, and aisle-specific information based on their location within the store. Retailers benefit from aisle411's mobile in-store location services platform, enabling them to engage with customers at the shelf and deliver contextually relevant information.\n\nUtilizing proprietary indoor retail mapping technology, aisle411 aggregates and monetizes retailers' product inventory, location data, and store maps to streamline the shopping process. The platform supports various indoor positioning technologies, including Wi-Fi, beacons, magnetic sensors, visible light communication, and computer vision, ensuring seamless navigation for customers.\"","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"slug":"aisle411-com","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupOneLiner":"Aisle411 Aisle411, a location services platform, allows retailers to develop searchable store maps to help consumers better navigate through stores.","startupTitle":"aisle411","startupWebsite":"http://www.aisle411.com","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-07-15T12:19:25.286Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/blob_SXIanbQ_2ZnOOXH?Expires=1722937964&Signature=ZTbExxAy~reF8DVA6LDlcuZgeTgWXPI5LtIiZhu6woD~v6g~c7ax6XxMcetYyYHgss5kKS6okuO11uGuezdQZ7A2ircP864DXQI7b8raD4R2Eur68xMpnWCrRpqUsyRa-OK0aDbhIDnaAN-saKy4DBnNUWW2zpOJt7jtz6BCHvJU8znZAthbBFEXxgag8ST5li0LpJtrYlG4OCyc1umunphgvjz1aHyhgEs1iK-fmZOQcTFQh95WfRUC501iH4aDboxmvvZl5Go6jtWrc1ER0~6vaUUndguCP4Hw5s70LM9gWZLj5x6phg72S4on0jG3r29YGiLGnMl0sZQ1x3XXAg__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:36:55.201Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/aisle411-com/startupIndustriesList","@id":"a4c6c08f-88d8-4cd5-9bd7-e38ea0562d65","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:36:40.145Z","jcr:created":"2026-04-14T13:36:26.873Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-14T21:50:42.045Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/aisle411-com/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"64d46107-83a8-4ce5-8be3-de1d1c6fc993","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:36:40.020Z","jcr:created":"2026-04-14T13:36:26.873Z","mgnl:created":"2024-07-14T21:50:43.460Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/plug-and-play/aisle411-com/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"db223bb1-4afc-4d14-87c3-76a10e1094fc","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:36:40.123Z","jcr:created":"2026-04-14T13:36:26.876Z","mgnl:created":"2024-07-14T21:50:44.338Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"10541516-8397-48d2-bf61-ea27e690cc5a":{"@name":"10541516-8397-48d2-bf61-ea27e690cc5a","@path":"/plug-and-play/aisle411-com/startupIndustriesList/10541516-8397-48d2-bf61-ea27e690cc5a","@id":"847fb558-4bbb-4c7f-97fe-d5cf421ad211","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"health","@path":"/plug-and-play/health","@id":"10541516-8397-48d2-bf61-ea27e690cc5a","@nodeType":"mt:industries","industryLastInsightMain":"80be5302-d49e-49cc-ba0c-16c21f2e7cc5","slug":"health","jcr:createdBy":"admin","industryIsActive":true,"name":"health","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:38.093Z","mgnl:created":"2024-05-15T02:01:49.097Z","industryDetailPage":"33a1ea4c-eed7-4982-bc2f-e039e82f78e6","mgnl:createdBy":"ajerrom","industryTitle":"Health & Longevity","jcr:predecessors":["fe48742e-89aa-4fbe-a844-831b349996b3"],"jcr:baseVersion":"fe48742e-89aa-4fbe-a844-831b349996b3","mgnl:comment":"","mgnl:lastModified":"2026-09-01T17:40:46.822Z","jcr:isCheckedOut":true,"industryImage":"jcr:389d4c83-a9e4-4970-a4d9-99d2de658bd3","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"d8bf1503-3f0a-4105-ab7d-5b1981e0e9e7","@link":"https://public.dxp.playbook.vc/plug-and-play/health.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:36:40.041Z","jcr:created":"2026-04-14T13:36:26.876Z","mgnl:created":"2024-07-14T21:50:45.477Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"cb1ee6ad-ba1d-4559-ac6a-905edafccedb":{"@name":"cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@path":"/plug-and-play/aisle411-com/startupIndustriesList/cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@id":"bc1407af-8762-4096-98b0-e19a71b3708c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"mobility","@path":"/plug-and-play/mobility","@id":"cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@nodeType":"mt:industries","industryLastInsightMain":"c343f36d-7334-4390-a40f-1149bb96ed4f","slug":"mobility-physical-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"mobility","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:54.985Z","mgnl:created":"2024-05-08T14:53:30.644Z","industryDetailPage":"dc4fa7b0-19fe-494e-8169-85253f30e3a3","mgnl:createdBy":"dmunoz","industryTitle":"Mobility & Physical AI","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:73b353cb-f00e-4ea0-a36d-945fc9f6c8a6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/mobility.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:36:40.106Z","jcr:created":"2026-04-14T13:36:26.877Z","mgnl:created":"2024-07-14T21:50:46.624Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","cbf05043-f396-4e30-a63a-4cd20ab9367d","10541516-8397-48d2-bf61-ea27e690cc5a","cb1ee6ad-ba1d-4559-ac6a-905edafccedb"]},"@nodes":["startupIndustriesList"]}