{"@name":"bestfriend-finance","@path":"/plug-and-play/bestfriend-finance","@id":"c2518a69-9c42-48d8-8357-087f1b4a458d","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupLatitude":"","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"mgnl:created":"2025-04-01T20:12:21.926Z","startupUnicorn":false,"startupPlaybookID":"99134","startupIndustriesList-search":"b9557710-8a05-432a-8d62-90181ef62199","startupAccelerated":true,"startupExit":false,"startupDescription":"\"Best Friend Finance (BFF) is an Insurtech company dedicated to redefining financial services with a genuine and empathetic approach. \n\nBy prioritizing universal access to essential financial functions, BFF aims to revolutionize the industry by eliminating the complexity and impersonal nature often associated with traditional finance. \n\nTheir mission focuses on providing access to earning, saving, moving, lending/borrowing, investing/raising, and insurance services, with the goal of positively impacting individuals' financial well-being and promoting fairness in the financial sector. \n\nThrough their innovative approach, BFF seeks to create a more inclusive and supportive financial environment, emphasizing the emotional aspect of financial decisions and fostering meaningful connections with their customers.\"","startupMainIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.343Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"slug":"bestfriend-finance","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupTitle":"Best Friend Finance","startupOneLiner":"Best Friend Finance (BFF) is a financial services company dedicated to creating a more genuine and empathetic approach to finance, focusing on universal access to essential financial functions.","startupWebsite":"https://www.bestfriend.finance/","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2025-04-01T20:58:24.741Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/x6jeaibkcazhkwne7yqq?Expires=1743538460&Signature=lfwU64s6nfUyYRvZAJiHpG5lXPfEEQx0~mP5mcI0iOJ53ctSDSwgonm6DVMSjWScCXqVBNytPj6jwsoVHero7IivUCMmizDgjTFGS5tBBpbgsfBnCzjDjbKa9xcvTE8vAJ5CfEIU3fkmVEPNWGtVhj8tig5APyv-a6ogrM55wLUcPNZ5vIaViUBv1Xxmo6anWWoWqt3VDKfRoNJqpRqfeYm10DDYgOm69iOgBmQMyITuDJ9IKx6PBXSW3KvYLAIcUA8wnvox35IvvLIJRLpiRRQ~Hvg2ShbD4hD~6wwPc7yz9kPQ23H6dYe1W5UB1zXMVvLEjMENLVmLi6TzDS~BaA__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:44:33.353Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/bestfriend-finance/startupIndustriesList","@id":"d1b72ed8-d5a5-4776-85b5-676af6e4e814","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:44:30.358Z","jcr:created":"2026-04-14T13:44:27.788Z","mgnl:created":"2025-04-01T20:12:25.016Z","mgnl:lastModifiedBy":"superuser","b9557710-8a05-432a-8d62-90181ef62199":{"@name":"b9557710-8a05-432a-8d62-90181ef62199","@path":"/plug-and-play/bestfriend-finance/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef62199","@id":"d3f92baa-b839-4dc8-a99d-247a402312ff","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.343Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:44:30.337Z","jcr:created":"2026-04-14T13:44:27.788Z","mgnl:created":"2025-04-01T20:12:26.283Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["b9557710-8a05-432a-8d62-90181ef62199"]},"@nodes":["startupIndustriesList"]}