{"@name":"betteryou-ai","@path":"/plug-and-play/betteryou-ai","@id":"9943725e-d99e-4de8-886e-00b7f9959b17","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-93.0899578","startupLatitude":"44.9537029","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"mgnl:created":"2024-07-16T12:44:28.118Z","startupUnicorn":false,"startupPlaybookID":"48533","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,cb1ee6ad-ba1d-4559-ac6a-905edafccedb,10541516-8397-48d2-bf61-ea27e690cc5a,10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2,2c02baed-764f-4091-af4b-686ee01f9308,b9557710-8a05-432a-8d62-90181ef62199","startupAccelerated":true,"startupExit":false,"startupDescription":"\"BetterYou is a revolutionary Healthy Habits Companion that empowers individuals to prioritize their health and well-being in their daily lives.\n\nBy utilizing innovative behavior design in the user interface, personalized nudges, and a focus on physical, mental, and social wellness goals, BetterYou helps users stay engaged and motivated to achieve their health objectives. \n\nUnlike traditional apps that prioritize passive consumption, BetterYou puts control back in the hands of users, allowing them to make the most of their time without being influenced by external factors.\n\nWith a successful B2B2C model, BetterYou caters to the higher education and employer-sponsored insurance markets, driving positive outcomes such as improved student retention and enhanced employee health and wellness. \n\nHaving tripled revenues in 2020 and grown by 2.5x in 2021, BetterYou continues to expand its impact, with monthly recurring revenues projected to reach $200,000 by the end of the year and double again in 2023.\"","startupMainIndustry":{"@name":"health","@path":"/plug-and-play/health","@id":"10541516-8397-48d2-bf61-ea27e690cc5a","@nodeType":"mt:industries","industryLastInsightMain":"80be5302-d49e-49cc-ba0c-16c21f2e7cc5","slug":"health","jcr:createdBy":"admin","industryIsActive":true,"name":"health","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:38.093Z","mgnl:created":"2024-05-15T02:01:49.097Z","industryDetailPage":"33a1ea4c-eed7-4982-bc2f-e039e82f78e6","mgnl:createdBy":"ajerrom","industryTitle":"Health & Longevity","jcr:predecessors":["fe48742e-89aa-4fbe-a844-831b349996b3"],"jcr:baseVersion":"fe48742e-89aa-4fbe-a844-831b349996b3","mgnl:comment":"","mgnl:lastModified":"2026-09-01T17:40:46.822Z","jcr:isCheckedOut":true,"industryImage":"jcr:389d4c83-a9e4-4970-a4d9-99d2de658bd3","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"d8bf1503-3f0a-4105-ab7d-5b1981e0e9e7","@link":"https://public.dxp.playbook.vc/plug-and-play/health.html","@nodes":[]},"slug":"betteryou-ai","startupLocation":{"@name":"seoul","@path":"/plug-and-play/seoul","@id":"f6fa4a21-aa53-40c8-aaa5-2ce988c72ee7","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"South Korea","locationTitle":"Seoul, South Korea","mgnl:created":"2024-06-06T08:49:08.601Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center","jcr:baseVersion":"6a48f31d-2148-4b85-88a5-76959327f8d9","locationIsActive":true,"locationCity":"Seoul","locationAddress":"416 Hangang-daero, Jung District, Seoul, South Korea","jcr:versionHistory":"c63eccb1-7ee8-45ea-8da1-b10ea612ed7a","slug":"seoul","locationMapLongitude":"126.9499955059386","locationMapLatitude":"37.54680110773206","locationDetailPage":"8c39c08c-1027-4382-82b6-cab3230dd2e6","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:57:16.500Z","mgnl:createdBy":"pnptc","locationAdress":"21 Baekbeom-ro 31-gil, Mapo-gu, Seoul, South Korea","jcr:predecessors":["6a48f31d-2148-4b85-88a5-76959327f8d9"],"mgnl:comment":"","mgnl:lastModified":"2026-07-22T06:16:14.463Z","jcr:isCheckedOut":true,"locationCountry":"85f31638-8b5c-4db4-8712-7a1661972b60","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:cfbed679-d79b-4d5f-b0a5-78de790503d3","@link":"https://public.dxp.playbook.vc/plug-and-play/seoul.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/seoul/locationIndustriesList","@id":"00533225-4795-4697-8abb-722e69d20e8e","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmoghaddam","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.318Z","jcr:created":"2026-07-22T06:16:16.361Z","mgnl:lastModifiedBy":"pnptc","mgnl:created":"2024-06-28T19:14:40.556Z","@nodes":[]},"@nodes":["locationIndustriesList"]},"startupBatchesList-search":"","startupTitle":"BetterYou","startupOneLiner":"BetterYou is a Healthy Habits Companion that helps people find time in the day for their health.","startupWebsite":"http://betteryou.ai","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-07-16T19:14:14.222Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/horizontal_logo.png?Expires=1722943978&Signature=ImhIvDiGIVTJUGCjTLNSp2B2Hwr7bQmvbQ9IXnk3FJfhxpfHQ4qYpRknPIkmD5NkVBWsA5JTqKtp6RQC~jH4sdKVKdTkv9QfoH72ao28I8jBRIEuwMfmFJnlWk-F9d4~xk5f6lRpYlOzovbxW2KqeZDqOKxD~svJZMLroyCxp0mgZM3DIX~6tdoDmw8HxHr1P3TZGV36mT0V2t50pT3KOwKYioOPVh6CXlfoSZ0vSsz09MrOgKoXA1k915NE01y2rgvVEuempI7b8G0ycowr2a3rBHA7~-vepe5BoCVxrTCsJ1Ab1cTKAwIgpcnUH82f0i5ffz9sZtwXV8kEK7QzAA__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:41:02.921Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/betteryou-ai/startupIndustriesList","@id":"a82983df-81eb-4ce4-9244-675f069e5783","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:40.995Z","jcr:created":"2026-04-14T13:40:18.247Z","mgnl:created":"2024-07-16T12:44:31.600Z","mgnl:lastModifiedBy":"superuser","c283fc2f-68cf-4339-8d8a-a2ad1502c5f0":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f0","@path":"/plug-and-play/betteryou-ai/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f0","@id":"b91a1303-a003-4461-996f-fc3455c8e28e","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:40.692Z","jcr:created":"2026-04-14T13:40:18.248Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-16T12:44:33.472Z","@nodes":[]},"cb1ee6ad-ba1d-4559-ac6a-905edafccedb1":{"@name":"cb1ee6ad-ba1d-4559-ac6a-905edafccedb1","@path":"/plug-and-play/betteryou-ai/startupIndustriesList/cb1ee6ad-ba1d-4559-ac6a-905edafccedb1","@id":"d6317cda-74f4-4b49-b66e-45c47cfa6860","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"mobility","@path":"/plug-and-play/mobility","@id":"cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@nodeType":"mt:industries","industryLastInsightMain":"c343f36d-7334-4390-a40f-1149bb96ed4f","slug":"mobility-physical-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"mobility","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:54.985Z","mgnl:created":"2024-05-08T14:53:30.644Z","industryDetailPage":"dc4fa7b0-19fe-494e-8169-85253f30e3a3","mgnl:createdBy":"dmunoz","industryTitle":"Mobility & Physical AI","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:73b353cb-f00e-4ea0-a36d-945fc9f6c8a6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/mobility.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:40.802Z","jcr:created":"2026-04-14T13:40:18.253Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-16T12:44:35.055Z","@nodes":[]},"10541516-8397-48d2-bf61-ea27e690cc5a2":{"@name":"10541516-8397-48d2-bf61-ea27e690cc5a2","@path":"/plug-and-play/betteryou-ai/startupIndustriesList/10541516-8397-48d2-bf61-ea27e690cc5a2","@id":"670c94a4-ced6-4477-981a-10d890262f1d","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"health","@path":"/plug-and-play/health","@id":"10541516-8397-48d2-bf61-ea27e690cc5a","@nodeType":"mt:industries","industryLastInsightMain":"80be5302-d49e-49cc-ba0c-16c21f2e7cc5","slug":"health","jcr:createdBy":"admin","industryIsActive":true,"name":"health","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:38.093Z","mgnl:created":"2024-05-15T02:01:49.097Z","industryDetailPage":"33a1ea4c-eed7-4982-bc2f-e039e82f78e6","mgnl:createdBy":"ajerrom","industryTitle":"Health & Longevity","jcr:predecessors":["fe48742e-89aa-4fbe-a844-831b349996b3"],"jcr:baseVersion":"fe48742e-89aa-4fbe-a844-831b349996b3","mgnl:comment":"","mgnl:lastModified":"2026-09-01T17:40:46.822Z","jcr:isCheckedOut":true,"industryImage":"jcr:389d4c83-a9e4-4970-a4d9-99d2de658bd3","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"d8bf1503-3f0a-4105-ab7d-5b1981e0e9e7","@link":"https://public.dxp.playbook.vc/plug-and-play/health.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:40.945Z","jcr:created":"2026-04-14T13:40:18.255Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-16T12:44:36.407Z","@nodes":[]},"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef3":{"@name":"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef3","@path":"/plug-and-play/betteryou-ai/startupIndustriesList/10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef3","@id":"313c3e47-b5bd-4409-9d38-f352cdbac176","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"media-and-advertising","@path":"/plug-and-play/media-and-advertising","@id":"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"media-and-advertising","jcr:createdBy":"admin","industryIsActive":true,"name":"media-and-advertising","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:48.258Z","mgnl:created":"2024-05-08T14:48:55.818Z","industryDetailPage":"85e6fafa-14c4-4742-90f5-d23c3e68e312","industryTitle":"Media & Advertising","mgnl:createdBy":"dmunoz","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:7097e7b9-c777-423e-b0dc-78ccdb8ab101","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/media-and-advertising.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:40.832Z","jcr:created":"2026-04-14T13:40:18.256Z","mgnl:created":"2024-07-16T12:44:37.629Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"2c02baed-764f-4091-af4b-686ee01f4":{"@name":"2c02baed-764f-4091-af4b-686ee01f4","@path":"/plug-and-play/betteryou-ai/startupIndustriesList/2c02baed-764f-4091-af4b-686ee01f4","@id":"48b20aa5-2386-470d-88ca-20ea7ad7d3a4","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"enterprise-and-ai","@path":"/plug-and-play/enterprise-and-ai","@id":"2c02baed-764f-4091-af4b-686ee01f9308","@nodeType":"mt:industries","industryLastInsightMain":"85ca1b53-5ec9-45d4-afc6-39c3fc93d382","slug":"enterprise-and-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"enterprise-and-ai","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:28.170Z","mgnl:created":"2024-05-15T01:58:56.936Z","mgnl:createdBy":"ajerrom","industryDetailPage":"828f83d2-4184-45ac-b2f0-6ecc9ba99a34","industryTitle":"Enterprise & AI","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:8363e0ba-2b92-4d02-a1d3-2d94e493e7be","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/enterprise-and-ai.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:40.876Z","jcr:created":"2026-04-14T13:40:18.259Z","mgnl:created":"2024-07-16T12:44:39.197Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"b9557710-8a05-432a-8d62-90181ef5":{"@name":"b9557710-8a05-432a-8d62-90181ef5","@path":"/plug-and-play/betteryou-ai/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef5","@id":"c959004c-bc8a-4a8e-8306-33c3c357afa1","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.343Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:40.664Z","jcr:created":"2026-04-14T13:40:18.262Z","mgnl:created":"2024-07-16T12:44:40.527Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f0","cb1ee6ad-ba1d-4559-ac6a-905edafccedb1","10541516-8397-48d2-bf61-ea27e690cc5a2","10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef3","2c02baed-764f-4091-af4b-686ee01f4","b9557710-8a05-432a-8d62-90181ef5"]},"@nodes":["startupIndustriesList"]}