{"@name":"bluicity-com","@path":"/plug-and-play/bluicity-com","@id":"a6cc5a2f-ffae-444f-88e7-f182dcc35646","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-79.56241949999999","startupCountry":{"@name":"canada","@path":"/plug-and-play/canada","@id":"45f58a18-69aa-479f-a3ef-398b0dbf0b27","@nodeType":"mt:country","countryName":"Canada","mgnl:createdBy":"pnptc","slug":"canada","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:58.531Z","countryRegion":"Americas","jcr:created":"2024-06-11T06:40:04.902Z","countryContinent":"North America","mgnl:lastModifiedBy":"pnptc","mgnl:created":"2024-06-06T08:39:25.812Z","@link":"https://public.dxp.playbook.vc/plug-and-play/canada.html","@nodes":[]},"startupLatitude":"43.1942126","mgnl:created":"2025-09-12T17:40:24.935Z","startupUnicorn":false,"startupPlaybookID":"76132","startupIndustriesList-search":"195b37bb-cd76-4683-84f8-fee804d956bf,10541516-8397-48d2-bf61-ea27e690cc5a,27dceb7e-c987-49ed-811b-9c514e443b56,7b3d4d10-2426-4a8c-a942-26f1ee358b67","startupAccelerated":true,"startupExit":false,"startupDescription":"Bluicity is a deeptech company focused on revolutionizing the food and pharma logistics chain through IoT, SaaS, and AI solutions. \n\nBluTag, their flagship product, offers comprehensive monitoring of location, temperature, humidity, vibration, and shock, with over-the-network configuration and a long-lasting battery life. This ensures secure and reliable data delivery for asset and product tracking. \n\nTheir services provide real-time tracking and monitoring for assets and products across complex logistics networks, enabling live notifications and proactive measures to prevent spoilage and meet customer delivery and quality requirements. \n\nBy leveraging cutting-edge technology, Bluicity aims to proactively reduce waste and spoilage in the food and pharma industries, optimizing supply chain efficiency and enhancing overall product quality.","startupMainIndustry":{"@name":"food-and-beverage","@path":"/plug-and-play/food-and-beverage","@id":"195b37bb-cd76-4683-84f8-fee804d956bf","@nodeType":"mt:industries","industryLastInsightMain":"c7e8cba9-5ad0-4abf-bce8-de2603c8a003","slug":"food-and-beverage","jcr:createdBy":"admin","industryIsActive":true,"name":"food-and-beverage","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:34.899Z","mgnl:created":"2024-05-15T01:59:49.785Z","industryDetailPage":"59fdc9a9-ad1d-4d1a-8a13-a0f6a21ffd65","mgnl:createdBy":"ajerrom","industryTitle":"Food & Beverage","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:d9d7709c-6a65-4311-a218-616ed92cdc37","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/food-and-beverage.html","@nodes":[]},"slug":"bluicity-com","startupLocation":"a95503ab-7c30-4fd8-aec7-be1361fc6fe8","startupBatchesList-search":"","startupOneLiner":"Bluicity proactively reduces spoilage and waste in food and pharma logitics chain through IoT, SaaS and AI.","startupTitle":"Bluicity","startupWebsite":"https://www.bluicity.com","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2025-10-14T22:56:53.086Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/u4kubm20xbpuslaghhhu?Expires=1757698943&Signature=edINVOsNI0z0LQgYm3kqn5x9ymW4gPksy~KOOyF6TxYQMBjdI2j4RHHJOl1TKAMB~87kC9MA3lMjNI5SfCVYJuqCE1wdLIVyX9fwVMI7P6MMHZRX6nQDXmJmlacpUnF82bOcFX81qepo9nhKm~YyyffavMh5JT7kzqkjN~dP3b0bCKvkFPstENBLnuP6Gs8ITNLTc8czUrhi-Phr8Juh8wr8aUQkrVH~NPX1rvPiAP6P1-dc4DgFq1GUKLfcBYJmOb1S6Qztcmob8BJgTHIqjStfJci6hTtl8QAUN1EYg6PLMigLfk0XhZIcg30H3XM-Hx9rMeRLa7gHztA2sy6yLQ__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:45:18.167Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/bluicity-com/startupIndustriesList","@id":"f19a56a2-4478-4ca1-b5ec-c0370bedd70b","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:45:13.627Z","jcr:created":"2026-04-14T13:45:09.134Z","mgnl:created":"2025-09-12T17:40:28.279Z","mgnl:lastModifiedBy":"superuser","195b37bb-cd76-4683-84f8-fee804d956bf":{"@name":"195b37bb-cd76-4683-84f8-fee804d956bf","@path":"/plug-and-play/bluicity-com/startupIndustriesList/195b37bb-cd76-4683-84f8-fee804d956bf","@id":"f4a06312-9884-41f5-a67a-e8d156c00c1a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"food-and-beverage","@path":"/plug-and-play/food-and-beverage","@id":"195b37bb-cd76-4683-84f8-fee804d956bf","@nodeType":"mt:industries","industryLastInsightMain":"c7e8cba9-5ad0-4abf-bce8-de2603c8a003","slug":"food-and-beverage","jcr:createdBy":"admin","industryIsActive":true,"name":"food-and-beverage","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:34.899Z","mgnl:created":"2024-05-15T01:59:49.785Z","industryDetailPage":"59fdc9a9-ad1d-4d1a-8a13-a0f6a21ffd65","mgnl:createdBy":"ajerrom","industryTitle":"Food & Beverage","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:d9d7709c-6a65-4311-a218-616ed92cdc37","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/food-and-beverage.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:45:13.559Z","jcr:created":"2026-04-14T13:45:09.135Z","mgnl:created":"2025-09-12T17:40:29.515Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"10541516-8397-48d2-bf61-ea27e690cc5a":{"@name":"10541516-8397-48d2-bf61-ea27e690cc5a","@path":"/plug-and-play/bluicity-com/startupIndustriesList/10541516-8397-48d2-bf61-ea27e690cc5a","@id":"e3400de8-f10a-449d-9083-8882539d0584","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"health","@path":"/plug-and-play/health","@id":"10541516-8397-48d2-bf61-ea27e690cc5a","@nodeType":"mt:industries","industryLastInsightMain":"80be5302-d49e-49cc-ba0c-16c21f2e7cc5","slug":"health","jcr:createdBy":"admin","industryIsActive":true,"name":"health","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:38.093Z","mgnl:created":"2024-05-15T02:01:49.097Z","industryDetailPage":"33a1ea4c-eed7-4982-bc2f-e039e82f78e6","mgnl:createdBy":"ajerrom","industryTitle":"Health & Longevity","jcr:predecessors":["fe48742e-89aa-4fbe-a844-831b349996b3"],"jcr:baseVersion":"fe48742e-89aa-4fbe-a844-831b349996b3","mgnl:comment":"","mgnl:lastModified":"2026-09-01T17:40:46.822Z","jcr:isCheckedOut":true,"industryImage":"jcr:389d4c83-a9e4-4970-a4d9-99d2de658bd3","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"d8bf1503-3f0a-4105-ab7d-5b1981e0e9e7","@link":"https://public.dxp.playbook.vc/plug-and-play/health.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:45:13.534Z","jcr:created":"2026-04-14T13:45:09.135Z","mgnl:created":"2025-09-12T17:40:30.441Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"27dceb7e-c987-49ed-811b-9c514e443b56":{"@name":"27dceb7e-c987-49ed-811b-9c514e443b56","@path":"/plug-and-play/bluicity-com/startupIndustriesList/27dceb7e-c987-49ed-811b-9c514e443b56","@id":"de2c3966-9e3f-4850-b1ea-6a795e8c4ee6","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"deeptech","@path":"/plug-and-play/deeptech","@id":"27dceb7e-c987-49ed-811b-9c514e443b56","@nodeType":"mt:industries","industryLastInsightMain":"e14a8060-84ba-4250-9263-3def76c2b48c","slug":"deeptech","jcr:createdBy":"admin","industryIsActive":true,"name":"deeptech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:21.704Z","mgnl:created":"2024-05-14T04:48:41.521Z","industryTitle":"Deeptech","mgnl:createdBy":"ajerrom","industryDetailPage":"984a24ca-7c3d-46c4-b074-6ba1ac78e75f","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:53963d0f-3496-4a2c-a548-4bcc04cb7bda","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/deeptech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:45:13.607Z","jcr:created":"2026-04-14T13:45:09.136Z","mgnl:created":"2025-09-12T17:40:31.590Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"7b3d4d10-2426-4a8c-a942-26f1ee358b67":{"@name":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@path":"/plug-and-play/bluicity-com/startupIndustriesList/7b3d4d10-2426-4a8c-a942-26f1ee358b67","@id":"c7f2578d-04c1-490b-a0ab-65ae74f18397","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"supply-chain","@path":"/plug-and-play/supply-chain","@id":"7b3d4d10-2426-4a8c-a942-26f1ee358b67","@nodeType":"mt:industries","industryLastInsightMain":"90167ecd-e5ca-416c-9862-380fa319224d","slug":"supply-chain","jcr:createdBy":"admin","industryIsActive":true,"name":"supply-chain","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:15.180Z","mgnl:created":"2024-05-08T14:54:35.865Z","industryDetailPage":"88db23ae-afd6-4664-89e2-66e5e05a42c8","mgnl:createdBy":"dmunoz","industryTitle":"Supply Chain","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:e260b57d-983a-4140-992d-b095eb568195","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/supply-chain.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:45:13.585Z","jcr:created":"2026-04-14T13:45:09.136Z","mgnl:created":"2025-09-12T17:40:32.725Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["195b37bb-cd76-4683-84f8-fee804d956bf","10541516-8397-48d2-bf61-ea27e690cc5a","27dceb7e-c987-49ed-811b-9c514e443b56","7b3d4d10-2426-4a8c-a942-26f1ee358b67"]},"@nodes":["startupIndustriesList"]}