{"@name":"bonafide-ai","@path":"/plug-and-play/bonafide-ai","@id":"15fd13fc-3f8e-47e1-a2f6-0c36b45cfb5e","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-122.4194155","startupLatitude":"37.7749295","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"mgnl:created":"2025-03-02T02:00:07.403Z","startupUnicorn":false,"startupPlaybookID":"99116","jcr:baseVersion":"52a07f1b-c117-47cd-9829-341c454043a6","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","startupExit":false,"startupAccelerated":true,"startupDescription":"Bonafide is a data orchestration platform revolutionizing commerce by connecting brands' backend systems to Generative AI platforms like ChatGPT and Perplexity. This innovative approach ensures brands appear more frequently, favorably, and accurately in customer interactions.\n\nAs Generative AI platforms reshape consumer behavior and become key channels for commerce, Bonafide addresses the challenge of unreliable product recommendations and inaccurate information. By analyzing how AI platforms perceive and recommend products, Bonafide helps brands optimize their positioning and enhance brand visibility.\n\nMoreover, Bonafide seamlessly integrates with brands' backend systems to centralize and organize data, ensuring real-time access to reliable brand/product details for AI consumption. This results in precise recommendations tailored to individual user needs, fostering trust, driving conversions, and transforming AI into a dependable commerce channel.","jcr:versionHistory":"75e7c808-fde4-4361-bbba-77c8217bdf7f","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"slug":"bonafide-ai","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupOneLiner":"Bonafide is a generative commerce enablement platform that facilitates the bidirectional exchange of validated brand data and content between enterprises and Large Language Model (LLM) ecosystems to ensure accuracy in AI-generated outputs.","startupTitle":"Bonafide","startupWebsite":"https://www.bonafide.ai/","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2025-03-12T19:53:20.084Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/Bonafide.jpeg?Expires=1777914998&Signature=prChblIbTNmAr2E6bVIzFwiK7okB0X-CDankt395ipmERLUFAoY6JFdv08JpM5mN0RdR6~UGYXsNXw5Hde6zPQycrGH8ldS3WIa7x42QQ5Ak5Cy2zCfoFlFfct4Ulm-KicV6owrCpElKqaIHCPTo1Vq9b2l6SX1vEeL~cekwQtcwE~wE~pbDRW7QmbJOWnOHXz1kBxjWAwl~9jEJCqw-oStg4Rxh-hKKzhfg6TF4B5DjGZqyk7qeWQq9npjpNTICEnYgkwBH5bBPwvzVa110jWIt~Xj674GrSN7SrGora04vJRahdIM1MCKy8NlUzxpEyzfbPoCDR04bYXcFmpDZeQ__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","jcr:predecessors":["52a07f1b-c117-47cd-9829-341c454043a6"],"mgnl:comment":"","mgnl:lastModified":"2026-05-05T16:36:11.044Z","startupIsActive":true,"jcr:isCheckedOut":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/bonafide-ai/startupIndustriesList","@id":"8b596e7f-4dad-42a2-a68b-583e0012adbf","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-05-05T16:36:09.983Z","jcr:created":"2026-05-05T16:36:08.876Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-05-04T17:14:42.424Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/bonafide-ai/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"d1e322a1-2799-4996-9f77-98b061538e0f","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"mgnl:lastModified":"2026-05-05T16:36:09.961Z","jcr:created":"2026-05-05T16:36:08.879Z","mgnl:created":"2026-05-04T17:14:43.753Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4"]},"@nodes":["startupIndustriesList"]}