{"@name":"effectiv-ai","@path":"/plug-and-play/effectiv-ai","@id":"511665a1-eb4d-4845-8f2d-7298c948e281","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-122.4194155","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"37.7749295","mgnl:created":"2024-08-27T10:26:07.893Z","startupUnicorn":false,"startupPlaybookID":"49587","startupIndustriesList-search":"cbf05043-f396-4e30-a63a-4cd20ab9367d,b9557710-8a05-432a-8d62-90181ef62199","startupExit":true,"startupAccelerated":true,"startupDescription":"\"Effectiv AI is a pioneering Fintech and Insurtech company offering a next-generation orchestration platform designed to adapt rapidly to evolving fraud trends and streamline fraud management processes.\n\nWith a focus on reducing operational costs and enhancing efficiency, Effectiv provides companies with a no-code strategy designer, a smart case management system, and proprietary machine learning capabilities. These key features enable businesses to address fraud challenges effectively without the constraints of rigid point solutions or costly platforms.\n\nBy empowering organizations to proactively combat fraud through innovative technology, Effectiv AI is revolutionizing the financial industry and setting new standards for fraud prevention and detection.\"","startupMainIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"slug":"effectiv-ai","startupLocation":"","startupBatchesList-search":"","startupOneLiner":"Next-generation orchestration platform that enables rapid adaptation to new fraud trends and significantly reduces the cost to manage fraud.","startupTitle":"Effectiv AI","startupWebsite":"http://effectiv.ai","jcr:created":"2024-11-26T14:11:28.755Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/Effectiv-logo-with-text-purple_320x132.png?Expires=1731200524&Signature=iZWCM7GLKIGJg~GJqGnQ6dGCcwaLqlwzHI9RzxbaO6U8ueKwYPsMSfD3ParHV~5aWQFLstheq1LTYhaA4KL5JgMUXxlQO-ytq2su~QZQY4RIlRjpE26Mug05ZcUgeBWrcWZ6B~HTA3Q37vrqOEA92Ir7F4ilalcXpx5lmtpqy-Hjb7OGr5xRBJHqBbimxt0MhrN50BvdJD19eIkR2IQi7RQFn8dT4BvtQMGzKPgcxzTxQU8W0~~FVeEDO62sDDLcolS9Xj~yDm1a6qlrStovvVme8dhtqF9wavDgUz2~48hdW4zezZboMXVqxacR65VDYP66EQQwCGNR6o4XeeQbLA__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:42:43.206Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/effectiv-ai/startupIndustriesList","@id":"610dc1b2-e289-4ac4-8939-fffdd1401276","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:42:35.484Z","jcr:created":"2026-04-14T13:42:27.621Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-11-10T01:00:10.118Z","cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/plug-and-play/effectiv-ai/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"15694dc7-e303-400e-bd11-4814378d301e","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:42:35.446Z","jcr:created":"2026-04-14T13:42:27.623Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-11-10T01:00:11.709Z","@nodes":[]},"b9557710-8a05-432a-8d62-90181ef62199":{"@name":"b9557710-8a05-432a-8d62-90181ef62199","@path":"/plug-and-play/effectiv-ai/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef62199","@id":"377383da-260d-41ee-8cac-1b46f47e99b9","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.343Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:42:35.463Z","jcr:created":"2026-04-14T13:42:27.623Z","mgnl:created":"2024-11-10T01:00:13.132Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["cbf05043-f396-4e30-a63a-4cd20ab9367d","b9557710-8a05-432a-8d62-90181ef62199"]},"@nodes":["startupIndustriesList"]}