{"@name":"habit-io","@path":"/plug-and-play/habit-io","@id":"1b4550b6-90b2-46e7-933a-e0a7621fee94","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-74.0059728","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"40.7127753","mgnl:created":"2024-07-16T11:40:11.508Z","startupUnicorn":false,"startupPlaybookID":"6566","startupIndustriesList-search":"b9557710-8a05-432a-8d62-90181ef62199,b925a072-a8ef-4573-bd87-f95dcc7180d8,7f70e209-aa57-4252-940f-be3aeef5bb21","startupAccelerated":false,"startupExit":false,"startupDescription":"\"Habit Analytics is a data platform company revolutionizing the insurance industry with its innovative approach to underwriting. \n\nBy aggregating and analyzing data from IoT devices, smartphones, and contextual sources, Habit provides insurance companies with a comprehensive stack of data intelligence. This enables insurers to extract valuable consumer insights, leading to the development of new services and data-driven decision-making processes.\n\nHabit's platform facilitates a paradigm shift in underwriting practices, empowering insurance companies to make more informed and strategic decisions based on a wealth of data sources. Through its cutting-edge technology, Habit is driving the evolution of the insurance sector towards a more data-centric and consumer-focused model.\"","startupMainIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.343Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"slug":"habit-io","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupTitle":"Habit Analytics","startupOneLiner":"Habit is a data platform company that aggregates multiple sources of data and provides a stack of data intelligence for insurance companies.","startupWebsite":"http://www.habit.io","jcr:created":"2024-07-16T18:51:07.450Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/11710_oHwWf3x.png?Expires=1722939699&Signature=ZZI4~5jlW9WqcoA~UCaLLVc4kQmURJ11ScOFkkp3ImWKml929OCoF0w8x8a2zxNxyFb3nm3sFF0I49lyN-2vmIbUMbbd6sQHwzaZvHfDVOTiOQ43nC2vx2yfPkOoyXLdiRrXEt2rn3KSLynHh9nHCLbQIVv52mfcFpsu9SIAwP4qBNbdfBu5~W4LVKXEYTNLpjz0WYSu56Fa6bS~ZHSV3zH2jvBWnnGkHcxKLvwpm3VcgItQ6R-fcUdI5fUAjHOvsBMjqvkdWtL-qvbXAo2E43eLHI98HmT~N13cyIGSPD9cQNuD1nZab7gCXpcY7blMXG58N8KX6alOucMawWeMwg__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:39:26.500Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/habit-io/startupIndustriesList","@id":"e90083b5-f4ab-4d9f-901f-3f0148a34d4f","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:39:00.951Z","jcr:created":"2026-04-14T13:38:36.804Z","mgnl:created":"2024-07-16T11:40:14.329Z","mgnl:lastModifiedBy":"superuser","b9557710-8a05-432a-8d62-90181ef62199":{"@name":"b9557710-8a05-432a-8d62-90181ef62199","@path":"/plug-and-play/habit-io/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef62199","@id":"08601653-6646-49e9-8a4d-3376e7f2e8cf","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.343Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:39:00.897Z","jcr:created":"2026-04-14T13:38:36.805Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-16T11:40:15.920Z","@nodes":[]},"b925a072-a8ef-4573-bd87-f95dcc7180d8":{"@name":"b925a072-a8ef-4573-bd87-f95dcc7180d8","@path":"/plug-and-play/habit-io/startupIndustriesList/b925a072-a8ef-4573-bd87-f95dcc7180d8","@id":"d65c92cd-baa4-4e18-adab-3cb20825f84e","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"real-estate-and-construction","@path":"/plug-and-play/real-estate-and-construction","@id":"b925a072-a8ef-4573-bd87-f95dcc7180d8","@nodeType":"mt:industries","industryLastInsightMain":"6f8d4193-59bb-4e0f-a70f-c9380835beb6","slug":"real-estate-and-construction","jcr:createdBy":"admin","industryIsActive":true,"name":"real-estate-and-construction","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:01.833Z","mgnl:created":"2024-05-20T22:29:36.670Z","industryTitle":"Real Estate & Construction","industryDetailPage":"690ea1f3-df83-4e0b-b038-46d13faf1c26","mgnl:createdBy":"ajerrom","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:d3371681-7360-4b1f-8fee-80626f93b3bc","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/real-estate-and-construction.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:39:00.933Z","jcr:created":"2026-04-14T13:38:36.805Z","mgnl:created":"2024-07-16T11:40:17.134Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"7f70e209-aa57-4252-940f-be3aeef5bb21":{"@name":"7f70e209-aa57-4252-940f-be3aeef5bb21","@path":"/plug-and-play/habit-io/startupIndustriesList/7f70e209-aa57-4252-940f-be3aeef5bb21","@id":"5d6a8177-6edf-48b7-a4f0-a3cdaa605e60","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"new-materials-and-packaging","@path":"/plug-and-play/new-materials-and-packaging","@id":"7f70e209-aa57-4252-940f-be3aeef5bb21","@nodeType":"mt:industries","industryLastInsightMain":"6f8d4193-59bb-4e0f-a70f-c9380835beb6","slug":"new-materials-and-packaging","jcr:createdBy":"admin","industryIsActive":true,"name":"new-materials-and-packaging","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:58.455Z","mgnl:created":"2024-05-15T18:50:32.812Z","industryDetailPage":"955ffa28-8def-46e1-808a-abb9422305a0","mgnl:createdBy":"ajerrom","industryTitle":"New Materials & Packaging","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:0ba7d8f8-c8ea-4f8e-bc55-69644d0ea07c","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/new-materials-and-packaging.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:39:00.917Z","jcr:created":"2026-04-14T13:38:36.806Z","mgnl:created":"2024-07-16T11:40:18.296Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["b9557710-8a05-432a-8d62-90181ef62199","b925a072-a8ef-4573-bd87-f95dcc7180d8","7f70e209-aa57-4252-940f-be3aeef5bb21"]},"@nodes":["startupIndustriesList"]}