{"@name":"heirloomcarbon-com","@path":"/plug-and-play/heirloomcarbon-com","@id":"94f78419-d84b-40ee-96bb-b6ffcc0a011b","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-122.4194155","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"37.7749295","mgnl:created":"2024-07-16T12:42:55.722Z","startupUnicorn":false,"startupPlaybookID":"47781","startupIndustriesList-search":"7da339c4-5172-4bdf-9785-de19567785c7,fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","startupExit":false,"startupAccelerated":true,"startupDescription":"\"Heirloom is a pioneering company in the energy and sustainability sectors, dedicated to restoring balance to our atmosphere by capturing CO2 from the air. \n\nUtilizing a unique approach inspired by natural carbon sinks, Heirloom's technology enhances carbon mineralization to accelerate the absorption of CO2 by minerals from the ambient air. This innovative process, which typically takes years in nature, is achieved in a matter of days through Heirloom's engineering expertise.\n\nBy combining the best of engineering and nature, Heirloom offers the most cost-effective and scalable Direct Air Capture solution globally. Their commitment to environmental stewardship and innovative solutions positions them as a key player in the quest for a more sustainable future.\"","startupMainIndustry":{"@name":"sustainability","@path":"/plug-and-play/sustainability","@id":"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@nodeType":"mt:industries","industryLastInsightMain":"dcc65262-d538-4f95-9062-4f65447ed9a6","slug":"sustainability","jcr:createdBy":"admin","industryIsActive":true,"name":"sustainability","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:18.419Z","mgnl:created":"2024-05-15T19:06:38.422Z","industryDetailPage":"fac81277-fa7f-4d37-909e-f3e7a65cf937","industryTitle":"Sustainability","mgnl:createdBy":"ajerrom","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:5bcbcb98-4304-4270-8dba-baf68c37b2b5","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/sustainability.html","@nodes":[]},"slug":"heirloomcarbon-com","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupTitle":"Heirloom","startupOneLiner":"Heirloom is restoring balance to our atmosphere by capturing CO2 from the air through engineering the most cost-effective, scalable direct air capture system.","startupWebsite":"http://heirloomcarbon.com","jcr:created":"2024-07-16T19:13:44.973Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/1615834487598.jpeg?Expires=1722943878&Signature=cC08VkPUcWkwvbQVtxk~Ph-jfsrGmF8vw877zqClEL~TGP2IWYK~MFyWbwWHE95lZcvP1YiDN-W1DABtgzB8Re2~R8JZ1N3RmENl0musdjumKoANEqjnHIypDN4kDhYT9J0ZvxuFp1aoqtWGcVvByq4yvmLlWSb3ZMudVoSdqEGw7z0xqALc15OmDpvQZi~gea-FeZQUKHMssrg9sPYhMuuDWPxhILI~ROkMAINtBMFwppkR-EgydW5Xo2hxHn1ND~v-STxgfTKxe7KE2Xw6TOfcVcXelCQJUnyfu2w-r~2dpm8CRNTPbnkEYHHyLFfuY02G5ePAMT~cCE8Ymqfs0w__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:41:00.615Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/heirloomcarbon-com/startupIndustriesList","@id":"bce4d87e-b157-42c2-93be-8c04f19edcb9","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:38.384Z","jcr:created":"2026-04-14T13:40:15.948Z","mgnl:created":"2024-07-16T12:42:58.641Z","mgnl:lastModifiedBy":"superuser","7da339c4-5172-4bdf-9785-de19567785c7":{"@name":"7da339c4-5172-4bdf-9785-de19567785c7","@path":"/plug-and-play/heirloomcarbon-com/startupIndustriesList/7da339c4-5172-4bdf-9785-de19567785c7","@id":"787541bb-6988-41d9-a80f-5782e8eb7e18","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"energy","@path":"/plug-and-play/energy","@id":"7da339c4-5172-4bdf-9785-de19567785c7","@nodeType":"mt:industries","industryLastInsightMain":"6f8d4193-59bb-4e0f-a70f-c9380835beb6","slug":"energy","jcr:createdBy":"admin","industryIsActive":true,"name":"energy","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:24.948Z","mgnl:created":"2024-05-14T04:59:43.775Z","mgnl:createdBy":"ajerrom","industryTitle":"Energy","industryDetailPage":"71b950df-6c92-4e07-89f2-f80d7dd5bbb2","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:f0947947-696b-48fc-83b8-d71de970238b","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/energy.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:38.299Z","jcr:created":"2026-04-14T13:40:15.951Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-16T12:42:59.779Z","@nodes":[]},"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40":{"@name":"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@path":"/plug-and-play/heirloomcarbon-com/startupIndustriesList/fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@id":"4f47e608-04f5-402d-bceb-9ef60583de7b","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"sustainability","@path":"/plug-and-play/sustainability","@id":"fedcf68e-6db7-4c50-9c7d-9d954e3e5c40","@nodeType":"mt:industries","industryLastInsightMain":"dcc65262-d538-4f95-9062-4f65447ed9a6","slug":"sustainability","jcr:createdBy":"admin","industryIsActive":true,"name":"sustainability","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:18.419Z","mgnl:created":"2024-05-15T19:06:38.422Z","industryDetailPage":"fac81277-fa7f-4d37-909e-f3e7a65cf937","industryTitle":"Sustainability","mgnl:createdBy":"ajerrom","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:5bcbcb98-4304-4270-8dba-baf68c37b2b5","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/sustainability.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:40:38.318Z","jcr:created":"2026-04-14T13:40:15.953Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-16T12:43:01.483Z","@nodes":[]},"@nodes":["7da339c4-5172-4bdf-9785-de19567785c7","fedcf68e-6db7-4c50-9c7d-9d954e3e5c40"]},"@nodes":["startupIndustriesList"]}