{"@name":"incredosugar-com","@path":"/plug-and-play/incredosugar-com","@id":"af49669e-5ffc-413d-8987-24b7f3dfdaf1","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupCountry":{"@name":"israel","@path":"/plug-and-play/israel","@id":"263d1c99-22f6-4788-bb29-d13bb3ac771a","@nodeType":"mt:country","countryName":"Israel","mgnl:createdBy":"pnptc","slug":"israel","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:58.550Z","countryRegion":"EMEA","jcr:created":"2024-06-11T06:44:21.138Z","countryContinent":"Asia","mgnl:created":"2024-06-06T08:41:29.946Z","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/israel.html","@nodes":[]},"startupLatitude":"","mgnl:created":"2025-12-02T08:58:33.312Z","startupUnicorn":false,"startupPlaybookID":"108900","startupIndustriesList-search":"195b37bb-cd76-4683-84f8-fee804d956bf","startupExit":false,"startupAccelerated":true,"startupDescription":"Incredo is a food-tech company specializing in the targeted delivery of flavor ingredients to promote healthier food consumption. The company has developed a proprietary technology that enhances the perceived sweetness of sugars without any aftertaste, preserving the full sensory experience desired by consumers. This innovation enables a significant reduction in sugar usage while maintaining flavor quality. By addressing the challenge of sugar reduction without compromising taste, Incredo contributes to healthier dietary options and advances food industry innovation. The company’s technology represents a pioneering approach to flavor enhancement with potential broad applications in food and beverage products.","slug":"incredosugar-com","startupMainIndustry":{"@name":"food-and-beverage","@path":"/plug-and-play/food-and-beverage","@id":"195b37bb-cd76-4683-84f8-fee804d956bf","@nodeType":"mt:industries","industryLastInsightMain":"c7e8cba9-5ad0-4abf-bce8-de2603c8a003","slug":"food-and-beverage","jcr:createdBy":"admin","industryIsActive":true,"name":"food-and-beverage","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:34.910Z","mgnl:created":"2024-05-15T01:59:49.785Z","industryDetailPage":"59fdc9a9-ad1d-4d1a-8a13-a0f6a21ffd65","mgnl:createdBy":"ajerrom","industryTitle":"Food & Beverage","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:d9d7709c-6a65-4311-a218-616ed92cdc37","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/food-and-beverage.html","@nodes":[]},"startupLocation":{"@name":"tokyo","@path":"/plug-and-play/tokyo","@id":"3323e74c-ecb6-4202-9c7f-71dfba5a0092","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"Japan","locationTitle":"Tokyo, Japan","name":"tokyo","mgnl:created":"2024-06-04T09:01:59.480Z","locationLinkedin":"https://www.linkedin.com/company/plugandplayjapan/","jcr:baseVersion":"c9d95be2-e1e7-47c2-93cf-d82c93f453a0","locationIsActive":true,"locationCity":"Tokyo","locationAddress":"3 Chome-12 Shibuya","jcr:versionHistory":"602efbe5-cf27-4763-9699-964157f9cb27","slug":"tokyo","locationMapLongitude":"139.6984865952797","locationMapLatitude":"35.65702868601926","locationDetailPage":"6614b460-dbe0-40ef-a547-893e7359f045","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-11T06:54:23.889Z","locationAdress":"Shibuya Dogenzaka Tokyu Building | 1F, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan","mgnl:createdBy":"amarin","jcr:predecessors":["c9d95be2-e1e7-47c2-93cf-d82c93f453a0"],"mgnl:comment":"","mgnl:lastModified":"2026-06-29T17:35:51.797Z","jcr:isCheckedOut":true,"locationCountry":"b98d0089-3f4f-4b58-b01b-782a9f73fa9d","mgnl:lastModifiedBy":"ajerrom","locationImage":"jcr:fe611d48-83e0-419c-862b-5983797835d5","@link":"https://public.dxp.playbook.vc/plug-and-play/tokyo.html","locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/tokyo/locationPartnersList","@id":"e57c1ac7-e182-41b4-b394-0138f0d555e8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.995Z","mgnl:created":"2024-06-04T10:43:29.335Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/tokyo/locationIndustriesList","@id":"b18f69d4-2f31-4f47-aac2-4dbed6c68e45","@nodeType":"mgnl:contentNode","mgnl:createdBy":"ajerrom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.322Z","jcr:created":"2026-06-29T17:35:54.996Z","mgnl:created":"2024-06-12T15:10:19.040Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationPartnersList","locationIndustriesList"]},"startupBatchesList-search":"","startupTitle":"Incredo","startupOneLiner":"Incredo (formerly DouxMatok) is a leader in Targeted Delivery of Flavor Ingredients, such as sugar, enabling healthier consumption of foods.","startupWebsite":"https://www.incredosugar.com","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2025-12-03T11:39:11.578Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/x13frxovxnfct305fca6?Expires=1764666032&Signature=L5D4SJZ3X~SwJlso0hJNH1~0SfvQLpTUGUjWRHkDbEXnFAbJaJ6Ij4X3BNLdYF4H~JgrOGUxU95FQdvha587XEXMB0DINo2A8bAQc3FPe~AUludJVWzqb1yGSihdLbicjg1cC9MXrM8TuVRzHQaTjRColThIbPznu8i3s8G~WXowItXIaobFqY0405BJjjQ1U4e1QPPq2Uj0nXt7WdWzw-N3OXNBoOJGvYWONZKHGnBo3CStlb5LRpftDcwEzUSR2I7YAsf8KPfKhsEiTtHVCU1B~Q5hmmxSHUXa9Q9TjR0Fe0EEtWgKQj7zln8AKpBuq~Kbea9B1zpnz~40KJWZHQ__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:35:06.972Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/incredosugar-com/startupIndustriesList","@id":"a3dd8393-66c9-4516-b83c-bca93fb58bd6","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:33:24.369Z","jcr:created":"2026-04-14T13:45:27.846Z","mgnl:lastModifiedBy":"pnptc","mgnl:created":"2025-12-02T08:58:36.505Z","195b37bb-cd76-4683-84f8-fee804d956bf":{"@name":"195b37bb-cd76-4683-84f8-fee804d956bf","@path":"/plug-and-play/incredosugar-com/startupIndustriesList/195b37bb-cd76-4683-84f8-fee804d956bf","@id":"abf9a1b0-ad9b-4525-8ca6-a303e6386b82","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"food-and-beverage","@path":"/plug-and-play/food-and-beverage","@id":"195b37bb-cd76-4683-84f8-fee804d956bf","@nodeType":"mt:industries","industryLastInsightMain":"c7e8cba9-5ad0-4abf-bce8-de2603c8a003","slug":"food-and-beverage","jcr:createdBy":"admin","industryIsActive":true,"name":"food-and-beverage","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:34.910Z","mgnl:created":"2024-05-15T01:59:49.785Z","industryDetailPage":"59fdc9a9-ad1d-4d1a-8a13-a0f6a21ffd65","mgnl:createdBy":"ajerrom","industryTitle":"Food & Beverage","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:d9d7709c-6a65-4311-a218-616ed92cdc37","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/food-and-beverage.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:33:24.369Z","jcr:created":"2026-04-14T13:45:27.848Z","mgnl:created":"2025-12-02T08:58:37.446Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["195b37bb-cd76-4683-84f8-fee804d956bf"]},"@nodes":["startupIndustriesList"]}