{"@name":"kalder-co","@path":"/plug-and-play/kalder-co","@id":"cd832a96-daf4-4054-9b47-fc0439c2de32","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-74.00712","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"40.71453","mgnl:created":"2025-04-03T17:05:32.050Z","startupUnicorn":false,"startupPlaybookID":"80722","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,d6a26b75-07c4-491d-a3f6-1ecb38bf9463","startupAccelerated":true,"startupExit":false,"startupDescription":"\"Kalder is a pioneering Brand & Retail company offering a unified platform for launching branded cards and partner rewards for leading brands. \n\nWith a mission to provide brands with a powerful, white-label partner rewards platform akin to successful programs like American Express Rewards, Kalder aims to simplify loyalty programs that are often costly and complex to manage. By seamlessly integrating cashback rewards programs directly into apps or websites, businesses can enhance value for both brands and consumers.\n\nKalder's platform streamlines the process through simple onboarding, automatic rewards for shopping at partnered retailers, and seamless integration with major financial networks like Plaid, Visa, Amex, and Mastercard. This innovative approach revolutionizes loyalty programs, making them more accessible and rewarding for all parties involved.\"","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"slug":"kalder-co","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupTitle":"Kalder","startupOneLiner":"Kalder is the unified platform for launching branded cards and partner rewards for leading brands.","startupWebsite":"https://kalder.co/","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2025-04-03T20:58:29.731Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/aa715vcvbwnzdhc5abc2?Expires=1743700050&Signature=P23gpijJ4R2DqYGcO-qk3wP3weqr4aBi0b9Nyl1FKfSuCOaAvqrIWn6oOcnXhBgZ2ZwomLmT2rI0TEO8oWvnqJ4JEzhFv3GnJyNEGuUS4KtWLTuj~PtMIqpWKz6mcfVFbgr~BppYpY3H4Rdq2cLsghUOTX3S36OuIeO5-NT4Jd0FyKyuf2mgujtXB1B~z5sDXD0sF8XdA22EeomgIo~zA9C0AIvT78LZl3vgV2cUmQhKMp8bPYixSDoczRj0TKACXbmObpXIgkGnxN-cg0Ekutq54Lqh8zs4Wg0m2994OPE7upzP4oOlLPfJlT32G4aQJ7XirdJm-0p0fRCBeaaQHA__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:44:46.709Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/kalder-co/startupIndustriesList","@id":"71232512-049c-45e3-988b-c85321bdfd95","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:44:43.825Z","jcr:created":"2026-04-14T13:44:40.696Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2025-04-03T17:05:36.081Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/kalder-co/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"1cc9eb4b-ee23-4547-8ffb-0082e2d97641","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:44:43.791Z","jcr:created":"2026-04-14T13:44:40.702Z","mgnl:created":"2025-04-03T17:05:37.453Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"d6a26b75-07c4-491d-a3f6-1ecb38bf9463":{"@name":"d6a26b75-07c4-491d-a3f6-1ecb38bf9463","@path":"/plug-and-play/kalder-co/startupIndustriesList/d6a26b75-07c4-491d-a3f6-1ecb38bf9463","@id":"a5b9c5c4-e9a7-4022-a237-a8336bdd7e78","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"crypto-and-digital-assets","@path":"/plug-and-play/crypto-and-digital-assets","@id":"d6a26b75-07c4-491d-a3f6-1ecb38bf9463","@nodeType":"mt:industries","industryLastInsightMain":"1c02d99e-8365-4c38-ab23-451e1f87dd10","slug":"crypto-and-digital-assets","jcr:createdBy":"admin","industryIsActive":true,"name":"crypto-and-digital-assets","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:18.181Z","mgnl:created":"2024-05-13T22:34:49.403Z","industryDetailPage":"60900d77-9c07-4fef-a90a-8add9de57b7c","mgnl:createdBy":"ajerrom","industryTitle":"Crypto & Digital Assets","jcr:predecessors":["e685f752-2987-40a3-b75c-c5631df5ee22"],"jcr:baseVersion":"e685f752-2987-40a3-b75c-c5631df5ee22","mgnl:comment":"","mgnl:lastModified":"2026-06-04T21:29:26.018Z","jcr:isCheckedOut":true,"industryImage":"jcr:d6ff7ff2-4a16-4128-851f-abdd00b2b43f","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"2d28c380-3284-43ba-ba78-bf311ae87831","@link":"https://public.dxp.playbook.vc/plug-and-play/crypto-and-digital-assets.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:44:43.808Z","jcr:created":"2026-04-14T13:44:40.703Z","mgnl:created":"2025-04-03T17:05:38.854Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","d6a26b75-07c4-491d-a3f6-1ecb38bf9463"]},"@nodes":["startupIndustriesList"]}