{"@name":"kinsu-mx","@path":"/plug-and-play/kinsu-mx","@id":"e53413b3-ba43-4c53-b00e-1dece6435050","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-99.16914129999999","startupCountry":{"@name":"mexico","@path":"/plug-and-play/mexico","@id":"d3c90b1f-c3ac-4b2b-8c4a-061f84d75fcf","@nodeType":"mt:country","countryName":"Mexico","mgnl:createdBy":"pnptc","slug":"mexico","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:58.556Z","countryRegion":"Americas","countryContinent":"North America","jcr:created":"2024-06-11T06:45:47.183Z","mgnl:lastModifiedBy":"pnptc","mgnl:created":"2024-06-06T08:42:11.058Z","@link":"https://public.dxp.playbook.vc/plug-and-play/mexico.html","@nodes":[]},"startupLatitude":"19.4301322","mgnl:created":"2024-07-16T12:58:55.140Z","startupUnicorn":false,"startupPlaybookID":"56996","startupIndustriesList-search":"b9557710-8a05-432a-8d62-90181ef62199,cbf05043-f396-4e30-a63a-4cd20ab9367d","startupAccelerated":false,"startupExit":false,"startupDescription":"Kinsu is a pioneering Fintech and Insurtech company revolutionizing the insurance industry with a new generation of digital native insurance advisors. \n\nBased in Mexico, Kinsu operates as a digital broker offering a wide range of insurance products, including Mobility, Life and Retirement, Health, Home, Travel, Pet, and more. \n\nTheir innovative approach allows regular individuals to become \"Kinsurers,\" leveraging social media platforms to prospect insurance products within their communities. By acting as amplifiers, Kinsurers create awareness and drive adoption of insurance products in the region, empowering individuals to earn a profit while promoting financial security. \n\nKinsu's unique business model not only enhances accessibility to insurance but also fosters a sense of community engagement and financial literacy, making insurance products more inclusive and widely embraced.","startupMainIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.352Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"slug":"kinsu-mx","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.249Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.093Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.153Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupOneLiner":"new generation of digital native insurance advisors","startupTitle":"kinsu","startupWebsite":"http://kinsu.mx/home","jcr:created":"2024-07-16T19:20:06.600Z","startupLogo":"https://cdn.playbook.vc/media/startup-no-logo-placeholder.png","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:34:38.789Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/kinsu-mx/startupIndustriesList","@id":"bff0a9b6-3c25-4d9a-9b5e-ea5b5e0ba31c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:33:19.633Z","jcr:created":"2026-04-14T13:40:37.566Z","mgnl:created":"2024-07-16T12:58:57.765Z","mgnl:lastModifiedBy":"pnptc","b9557710-8a05-432a-8d62-90181ef62199":{"@name":"b9557710-8a05-432a-8d62-90181ef62199","@path":"/plug-and-play/kinsu-mx/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef62199","@id":"cb5f10fd-2238-4fc7-a735-c7e4cf571fb3","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.352Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:33:19.633Z","jcr:created":"2026-04-14T13:40:37.567Z","mgnl:created":"2024-07-16T12:58:59.021Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/plug-and-play/kinsu-mx/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"ccba7eb7-5b08-45ea-ab51-fb19c57ea619","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.377Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:33:19.633Z","jcr:created":"2026-04-14T13:40:37.567Z","mgnl:lastModifiedBy":"pnptc","mgnl:created":"2024-07-16T12:58:59.981Z","@nodes":[]},"@nodes":["b9557710-8a05-432a-8d62-90181ef62199","cbf05043-f396-4e30-a63a-4cd20ab9367d"]},"@nodes":["startupIndustriesList"]}