{"@name":"paramark-com","@path":"/plug-and-play/paramark-com","@id":"ba85b867-0c76-4d6b-9cb5-68846c4858d1","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-122.4194155","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.368Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"37.7749295","mgnl:created":"2024-07-12T16:38:51.107Z","startupUnicorn":false,"startupPlaybookID":"85985","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","startupExit":false,"startupAccelerated":true,"startupDescription":"Paramark is a leading brand and retail company specializing in marketing measurement and forecasting for fast-growing businesses. Paramark enables dynamic adjustments of marketing budgets to optimize ROI in a predictive and prescriptive manner. In a landscape where privacy regulations and market volatility pose challenges to effective campaign measurement, Paramark provides a holistic approach to measuring, forecasting, and experimenting with ROI in marketing campaigns.","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.975Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["009f920b-2be2-4890-85cf-d808032e51ba"],"jcr:baseVersion":"009f920b-2be2-4890-85cf-d808032e51ba","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"0305bcc6-ebf7-4a46-a3bb-4a5b9b113858","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"slug":"paramark-com","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.249Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.093Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.153Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupTitle":"Paramark","startupOneLiner":"Marketing measurement and forecasting for fast-growing businesses.","startupWebsite":"https://paramark.com","jcr:created":"2024-07-15T12:11:01.500Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/paramark.jpeg?Expires=1724756688&Signature=ALw2XOVfZ~cxTeW2MAAO1PsMnW7ExtpSXn0VUq-Q~L4F7~GAIEGQw82nawM1t-r~F1raXwl09F9dMWhRTubVGbD1VeUBsdI0i2JJvIBZ40FOznoDmSzP4uUY34QhQlTzAHdyV8Gj2FQhpAyZemhBe9HzwpLDPMse4IMk1S6azReIo7mydOuRzTjY4NnwIYYO32p8o50HhkidryXA4mlHyqhTLvvTWu~e9~rb-HJEOnp5YjJYcZgEGXNhGQuVDwMlUwNduprY0QoQZmzm7Ircg9b6eh9X5CC99nntJvjTvNLCu3ssWKYydnyaL-ah9Yk5X3rn3lGsnItjDLQyGF8cZw__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:34:27.603Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/paramark-com/startupIndustriesList","@id":"e84a9904-9969-41bc-a7b4-00c2b2931474","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:33:15.222Z","jcr:created":"2026-04-14T13:35:46.723Z","mgnl:lastModifiedBy":"pnptc","mgnl:created":"2024-08-27T11:02:57.082Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/paramark-com/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"cbb0faf3-57a0-4ca3-ac69-31b116351e21","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.975Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["009f920b-2be2-4890-85cf-d808032e51ba"],"jcr:baseVersion":"009f920b-2be2-4890-85cf-d808032e51ba","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"0305bcc6-ebf7-4a46-a3bb-4a5b9b113858","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:33:15.222Z","jcr:created":"2026-04-14T13:35:46.727Z","mgnl:created":"2024-08-27T11:02:59.261Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4"]},"@nodes":["startupIndustriesList"]}