{"@name":"personifyxp-com","@path":"/plug-and-play/personifyxp-com","@id":"0e928060-c23e-4ad1-a033-2c92b76c1183","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-0.1275862","startupCountry":{"@name":"united-kingdom","@path":"/plug-and-play/united-kingdom","@id":"8d63cb40-215a-47eb-85d3-42bfa0e06fa0","@nodeType":"mt:country","countryName":"United Kingdom","mgnl:createdBy":"pnptc","slug":"united-kingdom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:58.538Z","countryRegion":"EMEA","countryContinent":"Europe","jcr:created":"2024-06-11T06:41:46.825Z","mgnl:created":"2024-06-06T08:40:14.358Z","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-kingdom.html","@nodes":[]},"startupLatitude":"51.5072178","mgnl:created":"2024-07-15T15:26:34.194Z","startupUnicorn":false,"startupPlaybookID":"13100","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,27dceb7e-c987-49ed-811b-9c514e443b56,8c148491-a0f0-4423-bea7-81260278480b","startupAccelerated":true,"startupExit":true,"startupDescription":"\"Personify XP is a leading deeptech company specializing in automating digital experiences for anonymous online shoppers, resulting in a significant average revenue increase. \n\nPartnering with renowned brands such as Farfetch, Boohoo, and Lovehoney, Personify XP has been recognized as a Gartner Cool Vendor in Personalization for its innovative 'personification' solution, addressing the challenge of personalizing experiences for anonymous users.\n\nUtilizing proprietary AI technology, Personify XP dynamically tailors on-site shopping experiences in real-time, identifying visitor intent and adjusting content and product recommendations accordingly. By automatically adapting to changes in shopper behavior, such as celebrity endorsements and new product launches, Personify XP ensures highly personalized interactions without the need for manual intervention.\n\nIn anticipation of evolving data privacy regulations and the phasing out of third-party cookies, Personify XP remains at the forefront of delivering exceptional digital experiences to customers worldwide.\"","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"slug":"personifyxp-com","startupLocation":{"@name":"barcelona","@path":"/plug-and-play/barcelona","@id":"cb12deb1-4484-4dca-a670-2e74136fbeaf","@nodeType":"mt:locations","slug":"barcelona","jcr:createdBy":"admin","locationState":"Spain","locationTitle":"Barcelona","locationMapLongitude":"2.1357441973806788","name":"barcelona","locationMapLatitude":"41.39125479200009","locationDetailPage":"36df1246-0f2f-477f-ad04-d7bc1023e330","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:14.184Z","mgnl:created":"2024-05-27T06:53:33.329Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-europe","mgnl:createdBy":"dmunoz","locationAdress":"Avinguda Diagonal, 640 - Edificio Alta Diagonal, 6th Floor ","locationIsActive":true,"locationCity":"Barcelona","mgnl:lastModified":"2026-04-14T13:50:48.305Z","locationAddress":"Regus - Barcelona Diagonal, Av. Diagonal, 640, 6º A, Distrito de Les Corts, 08017","locationMapCoordinates":"Location Map Coordinates","locationCountry":"0e5956e8-442d-4ffe-8953-c456e043f269","mgnl:lastModifiedBy":"pnptc","locationImage":"jcr:9da8b0cc-9706-47cb-92b0-38d1dae9915f","@link":"https://public.dxp.playbook.vc/plug-and-play/barcelona.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/barcelona/locationIndustriesList","@id":"e76d0305-5a1e-4460-9782-2104c7fde5ea","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.305Z","jcr:created":"2026-04-14T13:50:50.034Z","mgnl:created":"2024-05-27T06:53:33.329Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/barcelona/locationPartnersList","@id":"db9eb263-546a-4da7-bfe0-969bc3682e86","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.305Z","jcr:created":"2026-04-14T13:50:50.035Z","mgnl:created":"2024-05-27T06:53:33.329Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupOneLiner":"Personify XP automates digital experiences for anonymous digital shoppers driving an average increase of 10% in revenue.","startupTitle":"Personify XP","startupWebsite":"http://personifyxp.com","jcr:created":"2024-07-15T16:57:51.433Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/logo_oYslTuK.png?Expires=1722940905&Signature=C2Goy4ADwm9R1JV7YGpqOfNKMlVR5zhe~EcvdsZqDQ8aVZkkZqgPMoCyh62wdyUf0qsoJaBG-MBBlO7TWoY3H5EoNrWsIs4a0fKYDQjuCZcFVE6BaaNHtWHKEFsSh4DbD5tuMgsptr3aafvFz~xukNBwXScEz9HVf75ZGVfTmBXZF~FF3FDZ2rOImMLoBFXwxFdeTmvAftwlY8-aSPgSTU9GGf5cRNshc3Gcf3JJc-~5axPHOM1b0vkvaHq05RgUHP7GxFZtL3ICtRi~bYwfHAo3TDKvUNuc6GcykzYNeAiaVNtdzwnKc-dq6hnArihQbEoN4~VR~oZs-5wfmWT9Pg__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:38:41.555Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/personifyxp-com/startupIndustriesList","@id":"4926a37e-1646-44a2-a07a-5f2ee7b71793","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:38:20.146Z","jcr:created":"2026-04-14T13:37:59.100Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-15T15:26:36.917Z","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/personifyxp-com/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"c5b7d1d3-578c-48ae-b6e7-ac8bcebdc759","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:38:20.107Z","jcr:created":"2026-04-14T13:37:59.101Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-15T15:26:38.363Z","@nodes":[]},"27dceb7e-c987-49ed-811b-9c514e443b56":{"@name":"27dceb7e-c987-49ed-811b-9c514e443b56","@path":"/plug-and-play/personifyxp-com/startupIndustriesList/27dceb7e-c987-49ed-811b-9c514e443b56","@id":"bc1756f0-7585-4951-8832-9828caf467f7","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"deeptech","@path":"/plug-and-play/deeptech","@id":"27dceb7e-c987-49ed-811b-9c514e443b56","@nodeType":"mt:industries","industryLastInsightMain":"e14a8060-84ba-4250-9263-3def76c2b48c","slug":"deeptech","jcr:createdBy":"admin","industryIsActive":true,"name":"deeptech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:21.704Z","mgnl:created":"2024-05-14T04:48:41.521Z","industryTitle":"Deeptech","mgnl:createdBy":"ajerrom","industryDetailPage":"984a24ca-7c3d-46c4-b074-6ba1ac78e75f","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:53963d0f-3496-4a2c-a548-4bcc04cb7bda","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/deeptech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:38:20.091Z","jcr:created":"2026-04-14T13:37:59.103Z","mgnl:created":"2024-07-15T15:26:39.289Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"8c148491-a0f0-4423-bea7-81260278480b":{"@name":"8c148491-a0f0-4423-bea7-81260278480b","@path":"/plug-and-play/personifyxp-com/startupIndustriesList/8c148491-a0f0-4423-bea7-81260278480b","@id":"44946e7b-fac0-4688-8610-cf59ccd541c8","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"travel-and-hospitality","@path":"/plug-and-play/travel-and-hospitality","@id":"8c148491-a0f0-4423-bea7-81260278480b","@nodeType":"mt:industries","industryLastInsightMain":"fe713c43-0090-4dd6-94f9-55d92ae1dce3","slug":"travel-and-hospitality","jcr:createdBy":"admin","industryIsActive":true,"name":"travel-and-hospitality","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:21.701Z","mgnl:created":"2024-05-15T19:07:53.113Z","mgnl:createdBy":"ajerrom","industryDetailPage":"0adb5ba2-9257-4ca6-b33b-93fcb554dcfc","industryTitle":"Travel & Hospitality","jcr:predecessors":["ac50c64f-7c7f-4e69-9ac9-87a2071886a5"],"jcr:baseVersion":"ac50c64f-7c7f-4e69-9ac9-87a2071886a5","mgnl:comment":"","mgnl:lastModified":"2026-05-13T14:26:56.803Z","jcr:isCheckedOut":true,"industryImage":"jcr:d29e440e-fa71-40d1-af6e-5292fa63ac09","mgnl:lastModifiedBy":"aserrano","jcr:versionHistory":"1b1c3aeb-4b56-459a-9fc5-cf9dc3d1e667","@link":"https://public.dxp.playbook.vc/plug-and-play/travel-and-hospitality.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:38:20.128Z","jcr:created":"2026-04-14T13:37:59.104Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-15T15:26:40.475Z","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","27dceb7e-c987-49ed-811b-9c514e443b56","8c148491-a0f0-4423-bea7-81260278480b"]},"@nodes":["startupIndustriesList"]}