{"@name":"revenueroll-com","@path":"/plug-and-play/revenueroll-com","@id":"7e501761-0d46-41c1-af70-e1cf83c22a6d","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.368Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"","mgnl:created":"2024-10-01T15:10:32.484Z","startupUnicorn":false,"startupPlaybookID":"96859","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","startupAccelerated":false,"startupExit":false,"startupDescription":"Revenue Roll helps ecommerce brands maximize revenue per site visitor by identifying high-intent shoppers and providing everything needed to convert them across channels. They achieve this by enriching user profiles with a combination of first-party and third-party data. With Google set to phase out third-party cookies in the second half of this year—a move that’s been delayed multiple times—solutions like Revenue Roll could play a critical role in the evolving digital landscape.\n\nRevenue Roll leverages a robust network of third-party data providers, including credit agencies, publisher networks, and data brokers. Once consumers opt-in to share their data, Revenue Roll’s AI extracts the most relevant information from these partners to enrich customer profiles with previously unavailable insights, enabling more personalized and effective targeting.\n\nOn average, Revenue Roll identifies 40-60% of your high-intent shoppers and increases retention revenue by 30%.","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.975Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["009f920b-2be2-4890-85cf-d808032e51ba"],"jcr:baseVersion":"009f920b-2be2-4890-85cf-d808032e51ba","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"0305bcc6-ebf7-4a46-a3bb-4a5b9b113858","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"slug":"revenueroll-com","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.249Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.093Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.153Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupOneLiner":"Revenue Roll empowers brands to maximize their growth potential through advanced retargeting and consumer ID resolution.","startupTitle":"Revenue Roll","startupWebsite":"https://www.revenueroll.com/","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-10-01T16:56:48.883Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/adhzd5lobdxltq8zx3y8?Expires=1727795550&Signature=lDSJ4KE6vPVpye-srGl6ieCn1Lo9uF27B-oaNOJCxGxnEJj7L1ZJ0YgE-kdVPfO2r~F9MCBLx7A1TLFNn2qgCOZj~g2FCI4jkjE7b7R~CeMR6GtyxJDFrjefvadlJaJWZDZPBQXIYTHN9ss-bTAJwCLb3gWTj33fR6cm2kqoU4LngR3WB1XUN7mvP~M8MhZrOhaC78ZgRhC7QEgbRW1hJIFNUxcZ8V3fcE1sWiO5cudKm0048lMLSfGk4z1UUP8qucp7~GiN~UDRs~dBo3wWulyGcNXUj0NsQgt0z2UHYYQWhtladec~EDOoJC2Ggvh42ux92AglwPkjboem1jUQ7Q__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:34:57.587Z","startupIsActive":true,"startupPortfolio":false,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/revenueroll-com/startupIndustriesList","@id":"9309956b-3516-43e8-bf62-0dd658ff1169","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:33:21.963Z","jcr:created":"2026-04-14T13:43:02.461Z","mgnl:created":"2024-10-01T15:10:35.355Z","mgnl:lastModifiedBy":"pnptc","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/revenueroll-com/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"41bfc9b8-0c46-439b-bcea-133c863151ff","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.975Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["009f920b-2be2-4890-85cf-d808032e51ba"],"jcr:baseVersion":"009f920b-2be2-4890-85cf-d808032e51ba","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"0305bcc6-ebf7-4a46-a3bb-4a5b9b113858","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:33:21.963Z","jcr:created":"2026-04-14T13:43:02.461Z","mgnl:lastModifiedBy":"pnptc","mgnl:created":"2024-10-01T15:10:36.714Z","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4"]},"@nodes":["startupIndustriesList"]}