{"@name":"trudenty-com","@path":"/plug-and-play/trudenty-com","@id":"3902d718-298d-4477-9fa7-8eaa9f421bd3","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-0.1275862","startupCountry":{"@name":"united-kingdom","@path":"/plug-and-play/united-kingdom","@id":"8d63cb40-215a-47eb-85d3-42bfa0e06fa0","@nodeType":"mt:country","countryName":"United Kingdom","mgnl:createdBy":"pnptc","slug":"united-kingdom","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:58.538Z","countryRegion":"EMEA","countryContinent":"Europe","jcr:created":"2024-06-11T06:41:46.825Z","mgnl:created":"2024-06-06T08:40:14.358Z","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-kingdom.html","@nodes":[]},"startupLatitude":"51.5072178","mgnl:created":"2024-07-16T13:42:51.287Z","startupUnicorn":false,"startupPlaybookID":"82785","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,2c02baed-764f-4091-af4b-686ee01f9308,cbf05043-f396-4e30-a63a-4cd20ab9367d,07f99bb0-68be-46e6-abf5-6400800c9e17","startupExit":false,"startupAccelerated":false,"startupDescription":"\"Trudenty is a pioneering company in the Brand & Retail, Enterprise & AI, and Fintech industries, offering the Trudenty Trust Network - a machine-learning powered blockchain solution that revolutionizes fraud prevention in the payments ecosystem.\n\nWith a focus on combating friendly fraud, Trudenty enables merchants, issuers, and acquirers to collaborate and differentiate between trusted consumers and fraudsters. By providing 360 consumer fraud risk intelligence through the Consumer Trust Index, Trudenty enhances fraud detection and prevention efforts.\n\nUtilizing the power of machine-learning and blockchain technology, the Trust Network facilitates data sharing and access to comprehensive fraud risk intelligence across the payments ecosystem. This innovative approach not only prevents fraud but also enhances customer experiences, loyalty, and retention.\n\nTrudenty's solution is seamlessly integrated through APIs and offers a user-friendly web console for in-store retail applications.\"","startupMainIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"slug":"trudenty-com","startupLocation":"94b879ed-e781-4ac1-9df4-f2f1738382fa","startupBatchesList-search":"","startupTitle":"Trudenty","startupOneLiner":"The Trudenty Trust Network is a machine-learning powered blockchain that provides merchants, acquirers and issuers with 360 consumer fraud risk intelligence to prevent friendly fraud by enabling the identification and differentiation between trusted consumers and friendly fraudsters.","startupWebsite":"https://trudenty.com","jcr:created":"2024-07-16T19:39:54.452Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/trudenty_logo_in_black_bg_circle.png?Expires=1758104018&Signature=ROtRX5oBsvED1TMsAWOV6MV08R6WqoXZPe619ZQGJWFWOAauOSZ2C2rastnkvxkiEzV9cVEZqguM~jVka9-GIyvP2ylvJD~gyIeuN2O7~9A-ON4ELC1jBzdZFr0qTYLXKsQfTRYQdsrTD8D2rVU3gjXlXNj2w4TwK79aeFN9zD8ls09RDSRzDc~5qW4Lm1CHihadTI5aSsdeRPIZwSmn749-JN2~-lKG5Osq-vwvrfnysUbxS5DN9Q8C1-~X0Q-Piltpm-McxQV40Y-59MKknNkMWsk-fz8wG6FSw3LFpivQfDTIjFCXYRNBilNnqq9AI23OJ943keicylqcsCnMzA__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:42:02.864Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/trudenty-com/startupIndustriesList","@id":"d10c47dd-d97e-4e7a-99f4-7445ebec0b25","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:41:54.344Z","jcr:created":"2026-04-14T13:41:44.347Z","mgnl:created":"2025-09-17T10:11:42.828Z","mgnl:lastModifiedBy":"superuser","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/trudenty-com/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"3d7e3205-a3e0-4d9e-bc03-f7e3805a08a6","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:41:54.281Z","jcr:created":"2026-04-14T13:41:44.354Z","mgnl:created":"2025-09-17T10:11:43.548Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"2c02baed-764f-4091-af4b-686ee01f9308":{"@name":"2c02baed-764f-4091-af4b-686ee01f9308","@path":"/plug-and-play/trudenty-com/startupIndustriesList/2c02baed-764f-4091-af4b-686ee01f9308","@id":"197dd1e9-8e7a-4fdb-9c44-ba6941368fee","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"enterprise-and-ai","@path":"/plug-and-play/enterprise-and-ai","@id":"2c02baed-764f-4091-af4b-686ee01f9308","@nodeType":"mt:industries","industryLastInsightMain":"85ca1b53-5ec9-45d4-afc6-39c3fc93d382","slug":"enterprise-and-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"enterprise-and-ai","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:28.170Z","mgnl:created":"2024-05-15T01:58:56.936Z","mgnl:createdBy":"ajerrom","industryDetailPage":"828f83d2-4184-45ac-b2f0-6ecc9ba99a34","industryTitle":"Enterprise & AI","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:8363e0ba-2b92-4d02-a1d3-2d94e493e7be","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/enterprise-and-ai.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:41:54.315Z","jcr:created":"2026-04-14T13:41:44.362Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2025-09-17T10:11:44.639Z","@nodes":[]},"cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/plug-and-play/trudenty-com/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"769d62af-cca7-477c-afff-4ae579771f15","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:41:54.264Z","jcr:created":"2026-04-14T13:41:44.365Z","mgnl:created":"2025-09-17T10:11:45.881Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"07f99bb0-68be-46e6-abf5-6400800c9e17":{"@name":"07f99bb0-68be-46e6-abf5-6400800c9e17","@path":"/plug-and-play/trudenty-com/startupIndustriesList/07f99bb0-68be-46e6-abf5-6400800c9e17","@id":"1d364c12-f002-4a24-bb05-9576d750e19e","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":"07f99bb0-68be-46e6-abf5-6400800c9e17","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:41:54.298Z","jcr:created":"2026-04-14T13:41:44.426Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2025-09-17T10:11:46.668Z","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","2c02baed-764f-4091-af4b-686ee01f9308","cbf05043-f396-4e30-a63a-4cd20ab9367d","07f99bb0-68be-46e6-abf5-6400800c9e17"]},"@nodes":["startupIndustriesList"]}