{"@name":"trybadge-com","@path":"/plug-and-play/trybadge-com","@id":"38014538-7baa-47d0-a820-f115533a8561","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-122.4194155","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"37.7749295","mgnl:created":"2024-07-12T16:32:15.980Z","startupUnicorn":false,"startupPlaybookID":"69418","startupIndustriesList-search":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4,2c02baed-764f-4091-af4b-686ee01f9308,195b37bb-cd76-4683-84f8-fee804d956bf,8c148491-a0f0-4423-bea7-81260278480b,10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2,cbf05043-f396-4e30-a63a-4cd20ab9367d,9361b669-f4f2-47d7-8e04-278dc1415cec","startupAccelerated":true,"startupExit":false,"startupDescription":"Badge is a leading company in Brand & Retail, Enterprise & AI, Fintech, Food & Beverage, Media & Advertising, Smart Cities, and Travel & Hospitality industries, specialising in creating hyper-engaging experiences in Apple & Google Wallets.\n\nBy offering a unified digital wallet platform, Badge simplifies the management and distribution of digital assets like tickets, memberships, loyalty cards, coupons, and IDs. Their user-friendly no-code pass builder, marketing automation suite, and APIs/SDKs streamline the creation and management of dynamic assets, enhancing customer engagement and operational efficiency.\n\nBadge collaborates with leisure & business travel providers, as well as meetings & events companies, to provide travelers with SmartCards stored in their digital wallets. This innovative approach centralizes relevant trip information, offering a seamless travel experience.\n\nWith features like push notifications, geomarketing, NFC, and encrypted security, Badge's platform empowers companies to deliver personalized and dynamic digital experiences to their customers.","startupMainIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"slug":"trybadge-com","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupOneLiner":"Badge enables companies to build hyper-engaging experiences in Apple, Google and Samsung Wallets.","startupTitle":"Badge","startupWebsite":"https://www.trybadge.com","jcr:created":"2024-07-15T12:08:15.267Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/trybadge_logo.jpeg?Expires=1774646126&Signature=Vl0JUTuvbGBZap1aoabdJLEhf5JczjVklWEsP1pCpx7lUbrf-gRVElVMAhUuIgFDYV9NxYfLcQuBOeOMHjOMDQOcGJJSAR1t5u7C565F3s93iswSog0UMFYDIHNE5GRkWVZN6SfsepWoM53~ljqMWIS9AMSDlF2Xs6w14wHS6JqCvXM7So6LYAX1tM7FlDH55ZasLT5Yr-sh8qlhH4pEo1mNYaUX7Q~o6Bt7yoISMNE1tEfqXgcJ-tR48BbmK21gFU9wsjUHqJQKs43Q~urMIp9G8rwq0mSBU-64s95tTkgbfMtYR99Pjs8lHfJjuet5A0k-QVbw8sO70R4WFwKaoA__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:35:46.497Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/trybadge-com/startupIndustriesList","@id":"f09a2d71-0407-4b9b-8f64-746b16db67a0","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:35:39.325Z","jcr:created":"2026-04-14T13:35:33.410Z","mgnl:created":"2026-03-27T21:13:31.104Z","mgnl:lastModifiedBy":"superuser","c283fc2f-68cf-4339-8d8a-a2ad1502c5f4":{"@name":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@path":"/plug-and-play/trybadge-com/startupIndustriesList/c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@id":"661c152e-1427-4239-88d5-faedc56e4e35","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"brand-and-retail","@path":"/plug-and-play/brand-and-retail","@id":"c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"brand-and-retail","jcr:createdBy":"admin","industryIsActive":true,"name":"brand-and-retail","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:14.973Z","mgnl:created":"2024-05-13T22:27:44.148Z","industryDetailPage":"c8f44273-67ca-4200-bd19-4b216e6e96fb","industryTitle":"Brand & Retail","mgnl:createdBy":"ajerrom","jcr:predecessors":["4c387cb3-02bd-41b3-a961-5c7e9f2c37a9"],"jcr:baseVersion":"4c387cb3-02bd-41b3-a961-5c7e9f2c37a9","mgnl:comment":"","mgnl:lastModified":"2026-04-16T21:51:34.425Z","jcr:isCheckedOut":true,"industryImage":"jcr:7b60f84c-c452-48ff-88fb-d9aa1d58add8","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"380b7f16-9cca-4488-ab6b-0f8aff499ef8","@link":"https://public.dxp.playbook.vc/plug-and-play/brand-and-retail.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:35:39.190Z","jcr:created":"2026-04-14T13:35:33.413Z","mgnl:created":"2026-03-27T21:13:31.939Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"2c02baed-764f-4091-af4b-686ee01f9308":{"@name":"2c02baed-764f-4091-af4b-686ee01f9308","@path":"/plug-and-play/trybadge-com/startupIndustriesList/2c02baed-764f-4091-af4b-686ee01f9308","@id":"1fe2cb77-560d-41d4-a117-853bf4279309","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"enterprise-and-ai","@path":"/plug-and-play/enterprise-and-ai","@id":"2c02baed-764f-4091-af4b-686ee01f9308","@nodeType":"mt:industries","industryLastInsightMain":"85ca1b53-5ec9-45d4-afc6-39c3fc93d382","slug":"enterprise-and-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"enterprise-and-ai","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:28.170Z","mgnl:created":"2024-05-15T01:58:56.936Z","mgnl:createdBy":"ajerrom","industryDetailPage":"828f83d2-4184-45ac-b2f0-6ecc9ba99a34","industryTitle":"Enterprise & AI","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:8363e0ba-2b92-4d02-a1d3-2d94e493e7be","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/enterprise-and-ai.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:35:39.165Z","jcr:created":"2026-04-14T13:35:33.418Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-03-27T21:13:33.059Z","@nodes":[]},"195b37bb-cd76-4683-84f8-fee804d956bf":{"@name":"195b37bb-cd76-4683-84f8-fee804d956bf","@path":"/plug-and-play/trybadge-com/startupIndustriesList/195b37bb-cd76-4683-84f8-fee804d956bf","@id":"41671e23-79ae-416a-8fa9-da4290a93f71","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"food-and-beverage","@path":"/plug-and-play/food-and-beverage","@id":"195b37bb-cd76-4683-84f8-fee804d956bf","@nodeType":"mt:industries","industryLastInsightMain":"c7e8cba9-5ad0-4abf-bce8-de2603c8a003","slug":"food-and-beverage","jcr:createdBy":"admin","industryIsActive":true,"name":"food-and-beverage","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:34.899Z","mgnl:created":"2024-05-15T01:59:49.785Z","industryDetailPage":"59fdc9a9-ad1d-4d1a-8a13-a0f6a21ffd65","mgnl:createdBy":"ajerrom","industryTitle":"Food & Beverage","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:d9d7709c-6a65-4311-a218-616ed92cdc37","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/food-and-beverage.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:35:39.293Z","jcr:created":"2026-04-14T13:35:33.423Z","mgnl:created":"2026-03-27T21:13:34.234Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"8c148491-a0f0-4423-bea7-81260278480b":{"@name":"8c148491-a0f0-4423-bea7-81260278480b","@path":"/plug-and-play/trybadge-com/startupIndustriesList/8c148491-a0f0-4423-bea7-81260278480b","@id":"cfccddea-5e25-4aef-88d0-98a4840e7607","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"travel-and-hospitality","@path":"/plug-and-play/travel-and-hospitality","@id":"8c148491-a0f0-4423-bea7-81260278480b","@nodeType":"mt:industries","industryLastInsightMain":"fe713c43-0090-4dd6-94f9-55d92ae1dce3","slug":"travel-and-hospitality","jcr:createdBy":"admin","industryIsActive":true,"name":"travel-and-hospitality","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:21.701Z","mgnl:created":"2024-05-15T19:07:53.113Z","mgnl:createdBy":"ajerrom","industryDetailPage":"0adb5ba2-9257-4ca6-b33b-93fcb554dcfc","industryTitle":"Travel & Hospitality","jcr:predecessors":["ac50c64f-7c7f-4e69-9ac9-87a2071886a5"],"jcr:baseVersion":"ac50c64f-7c7f-4e69-9ac9-87a2071886a5","mgnl:comment":"","mgnl:lastModified":"2026-05-13T14:26:56.803Z","jcr:isCheckedOut":true,"industryImage":"jcr:d29e440e-fa71-40d1-af6e-5292fa63ac09","mgnl:lastModifiedBy":"aserrano","jcr:versionHistory":"1b1c3aeb-4b56-459a-9fc5-cf9dc3d1e667","@link":"https://public.dxp.playbook.vc/plug-and-play/travel-and-hospitality.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:35:39.269Z","jcr:created":"2026-04-14T13:35:33.427Z","mgnl:created":"2026-03-27T21:13:35.247Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2":{"@name":"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","@path":"/plug-and-play/trybadge-com/startupIndustriesList/10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","@id":"878be203-e9e7-4c4a-b8b7-024b9a95eb1d","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupBatchesList-search":"","startupIndustry":{"@name":"media-and-advertising","@path":"/plug-and-play/media-and-advertising","@id":"10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","@nodeType":"mt:industries","industryLastInsightMain":"3c028e76-ce54-4ccf-b23a-d24d9d0d8019","slug":"media-and-advertising","jcr:createdBy":"admin","industryIsActive":true,"name":"media-and-advertising","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:48.258Z","mgnl:created":"2024-05-08T14:48:55.818Z","industryDetailPage":"85e6fafa-14c4-4742-90f5-d23c3e68e312","industryTitle":"Media & Advertising","mgnl:createdBy":"dmunoz","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:7097e7b9-c777-423e-b0dc-78ccdb8ab101","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/media-and-advertising.html","@nodes":[]},"mgnl:lastModified":"2026-04-14T13:35:39.217Z","jcr:created":"2026-04-14T13:35:33.430Z","mgnl:created":"2026-03-27T21:13:36.426Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/plug-and-play/trybadge-com/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"64ec5c1b-001b-4318-80e7-8c5075f67eaa","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:35:39.143Z","jcr:created":"2026-04-14T13:35:33.433Z","mgnl:created":"2026-03-27T21:13:37.624Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"9361b669-f4f2-47d7-8e04-278dc1415cec":{"@name":"9361b669-f4f2-47d7-8e04-278dc1415cec","@path":"/plug-and-play/trybadge-com/startupIndustriesList/9361b669-f4f2-47d7-8e04-278dc1415cec","@id":"4300408b-38c0-45e4-85bf-69003ffa96eb","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnp-rest-admin","jcr:createdBy":"admin","startupIndustry":{"@name":"smart-cities","@path":"/plug-and-play/smart-cities","@id":"9361b669-f4f2-47d7-8e04-278dc1415cec","@nodeType":"mt:industries","industryLastInsightMain":"6f8d4193-59bb-4e0f-a70f-c9380835beb6","slug":"smart-cities","jcr:createdBy":"admin","industryIsActive":true,"name":"smart-cities","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:06:08.550Z","mgnl:created":"2024-05-15T19:04:38.377Z","industryDetailPage":"62c3dc6d-0692-455d-979a-708e178c90e1","industryTitle":"Smart Cities","mgnl:createdBy":"ajerrom","mgnl:lastModified":"2026-04-14T13:50:45.870Z","industryImage":"jcr:0c66333a-7772-42f3-844f-8a8cb8ddce6d","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/smart-cities.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:35:39.112Z","jcr:created":"2026-04-14T13:35:33.437Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2026-03-27T21:13:38.707Z","@nodes":[]},"@nodes":["c283fc2f-68cf-4339-8d8a-a2ad1502c5f4","2c02baed-764f-4091-af4b-686ee01f9308","195b37bb-cd76-4683-84f8-fee804d956bf","8c148491-a0f0-4423-bea7-81260278480b","10bf4a4d-31d0-44f1-b5f4-250a5e9f9ef2","cbf05043-f396-4e30-a63a-4cd20ab9367d","9361b669-f4f2-47d7-8e04-278dc1415cec"]},"@nodes":["startupIndustriesList"]}