{"@name":"ushur-com","@path":"/plug-and-play/ushur-com","@id":"dc2e0f3e-f986-45e8-a66b-97956ce7d3c3","@nodeType":"mt:startup","jcr:createdBy":"admin","startupLongitude":"-121.9552356","startupCountry":{"@name":"united-states","@path":"/plug-and-play/united-states","@id":"81353fe8-58cb-43f4-bd7f-0344eb78022a","@nodeType":"mt:country","slug":"united-states","jcr:createdBy":"admin","jcr:mixinTypes":["mgnl:hasVersion"],"countryContinent":"North America","jcr:created":"2024-06-11T06:47:30.360Z","mgnl:created":"2024-06-06T08:42:58.668Z","countrySortingOrder":"1","countryName":"United States","mgnl:createdBy":"pnptc","countryID":"1","mgnl:lastModified":"2026-04-14T13:50:58.566Z","countryRegion":"Americas","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/united-states.html","@nodes":[]},"startupLatitude":"37.3541079","mgnl:created":"2024-07-14T22:04:33.687Z","startupUnicorn":false,"startupPlaybookID":"5392","startupIndustriesList-search":"b9557710-8a05-432a-8d62-90181ef62199,cbf05043-f396-4e30-a63a-4cd20ab9367d,24b2b3af-c238-455f-8dbc-3881097ad3f5,10541516-8397-48d2-bf61-ea27e690cc5a,2c02baed-764f-4091-af4b-686ee01f9308","startupAccelerated":true,"startupExit":false,"startupDescription":"Ushur is a leading enterprise and AI company specializing in intelligent customer engagement across various channels. \n\nTailored for industries with high customer interaction, such as insurance, logistics, and financial services, Ushur utilizes conversational AI and intuitive workflows to engage customers via email, apps, SMS, and more. \n\nTheir comprehensive platform streamlines processes with features like a visual builder, robust data extraction tools, and seamless integrations with systems like Salesforce and ServiceNow. \n\nUshur's automation solution stands out for its ability to comprehend customer needs, enhancing user experience and operational efficiency. \n\nWith a focus on understanding both customer requirements and business objectives, Ushur empowers organizations to deliver personalized and efficient customer interactions.","startupMainIndustry":{"@name":"mobility","@path":"/plug-and-play/mobility","@id":"cb1ee6ad-ba1d-4559-ac6a-905edafccedb","@nodeType":"mt:industries","industryLastInsightMain":"c343f36d-7334-4390-a40f-1149bb96ed4f","slug":"mobility-physical-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"mobility","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:54.985Z","mgnl:created":"2024-05-08T14:53:30.644Z","industryDetailPage":"dc4fa7b0-19fe-494e-8169-85253f30e3a3","mgnl:createdBy":"dmunoz","industryTitle":"Mobility & Physical AI","mgnl:lastModified":"2026-04-14T13:50:45.869Z","industryImage":"jcr:73b353cb-f00e-4ea0-a36d-945fc9f6c8a6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/mobility.html","@nodes":[]},"slug":"ushur-com","startupLocation":{"@name":"silicon-valley","@path":"/plug-and-play/silicon-valley","@id":"5f212fb1-242b-4c48-8675-1dba5292cb04","@nodeType":"mt:locations","jcr:createdBy":"admin","locationState":"California","locationTitle":"Silicon Valley, California","name":"silicon-valley","mgnl:created":"2024-05-27T06:53:33.551Z","locationLinkedin":"https://www.linkedin.com/company/plug-and-play-tech-center/","locationIsActive":true,"locationCity":"Silicon Valley","locationAddress":"440 N Wolfe Road","slug":"silicon-valley","locationMapLongitude":"-122.01288133068657","locationMapLatitude":"37.38444554719271","locationDetailPage":"f07482b1-a644-499f-9134-167d94296dfb","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:10:29.215Z","locationAdress":"440 N. Wolfe Road, Sunnyvale, CA 94085","mgnl:createdBy":"dmunoz","locationPhone":"(408) 524-1400","locationSortingOrder":"1","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:48.303Z","locationMapCoordinates":"Location Map Coordinates","locationCountry":"81353fe8-58cb-43f4-bd7f-0344eb78022a","locationImage":"jcr:bf9ec2d8-72f8-4a6f-b49e-991886c52b47","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/silicon-valley.html","locationIndustriesList":{"@name":"locationIndustriesList","@path":"/plug-and-play/silicon-valley/locationIndustriesList","@id":"304037da-0641-40ef-bded-215f805d621a","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.062Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"locationPartnersList":{"@name":"locationPartnersList","@path":"/plug-and-play/silicon-valley/locationPartnersList","@id":"2e273b57-00f0-455a-b3c0-43e391e3cb4c","@nodeType":"mgnl:contentNode","mgnl:createdBy":"dmunoz","jcr:createdBy":"admin","mgnl:lastModified":"2026-04-14T13:50:48.303Z","jcr:created":"2026-04-14T13:50:49.071Z","mgnl:created":"2024-05-27T06:53:33.551Z","mgnl:lastModifiedBy":"pnptc","@nodes":[]},"@nodes":["locationIndustriesList","locationPartnersList"]},"startupBatchesList-search":"","startupTitle":"Ushur","startupOneLiner":"Ushur provides intelligent customer engagement at any time, over virtually any channel.","startupWebsite":"http://ushur.com","jcr:created":"2024-07-15T12:24:34.521Z","startupLogo":"https://cdn.playbook.vc/media/thumbnails/dxxpnbdplafyhonb2jeg_t7H8E5O?Expires=1722939312&Signature=CJL-l-aWamBnpxq3fGY3Th2i4I5oLiORqQwsLVSUU0sh3Dm785kt~Jkog972wI9udLN897IpckxdULidchJXRyfLUr60OBp6TXW4LulqhXK3SIRq-uy42l-THlK0C92gVsFD1RTbn3HjNGBT2gO3I0EJF5O-5P0kZzEZE8l7NJrg2e~M7bdydYkmUEMB8shGKasovQIRV295OzAAvkk01ZfxGK74C3LGwjhlA~tpoBV1ThswBcwhOSHDlnoI2AZwB7Buo7wrlIEyeF9kLdOn0puBBYWF5YDZ4XK9PjiLHpUYgz5LRsBc77Qcr7WtQu7bLM7CZn5UEHOyfPxuHd0kfw__&Key-Pair-Id=K1EZH924FG48TE","mgnl:createdBy":"pnptc","mgnl:lastModified":"2026-04-14T13:37:34.245Z","startupIsActive":true,"startupPortfolio":true,"mgnl:lastModifiedBy":"superuser","startupIndustriesList":{"@name":"startupIndustriesList","@path":"/plug-and-play/ushur-com/startupIndustriesList","@id":"caab92da-8983-4702-bf62-68082463681f","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:37:14.489Z","jcr:created":"2026-04-14T13:36:56.478Z","mgnl:created":"2024-07-14T22:04:35.719Z","mgnl:lastModifiedBy":"superuser","b9557710-8a05-432a-8d62-90181ef62199":{"@name":"b9557710-8a05-432a-8d62-90181ef62199","@path":"/plug-and-play/ushur-com/startupIndustriesList/b9557710-8a05-432a-8d62-90181ef62199","@id":"5cfaf919-149e-4d4b-8928-f612f062ac7d","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"insurtech","@path":"/plug-and-play/insurtech","@id":"b9557710-8a05-432a-8d62-90181ef62199","@nodeType":"mt:industries","industryLastInsightMain":"6907e9df-4d02-49a2-a03a-432b08189648","slug":"insurtech","jcr:createdBy":"admin","industryIsActive":true,"name":"insurtech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:41.343Z","mgnl:created":"2024-05-15T01:57:37.178Z","mgnl:createdBy":"ajerrom","industryDetailPage":"eaa9183b-fce8-4501-a054-3ace55790401","industryTitle":"Insurtech","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:39e81557-637a-4bd4-870b-efa664d59de6","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/insurtech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:37:14.371Z","jcr:created":"2026-04-14T13:36:56.480Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-14T22:04:37.160Z","@nodes":[]},"cbf05043-f396-4e30-a63a-4cd20ab9367d":{"@name":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@path":"/plug-and-play/ushur-com/startupIndustriesList/cbf05043-f396-4e30-a63a-4cd20ab9367d","@id":"8eb31bf9-ce41-4cbc-899e-a9f57ddd9247","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"fintech","@path":"/plug-and-play/fintech","@id":"cbf05043-f396-4e30-a63a-4cd20ab9367d","@nodeType":"mt:industries","industryLastInsightMain":"81ee25b5-a3c8-4915-96d9-4a7ed343b62e","slug":"fintech","jcr:createdBy":"admin","industryIsActive":true,"name":"fintech","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:31.369Z","mgnl:created":"2024-05-08T14:46:56.693Z","industryDetailPage":"c8ea7ee2-cac4-44fb-a979-ae1cf5d452e9","industryTitle":"Fintech","mgnl:createdBy":"dmunoz","mgnl:comment":"","mgnl:lastModified":"2026-04-14T13:50:45.868Z","industryImage":"jcr:943f1f29-7d37-46a3-8432-4bcb0508ec34","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/fintech.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:37:14.441Z","jcr:created":"2026-04-14T13:36:56.480Z","mgnl:created":"2024-07-14T22:04:38.490Z","mgnl:lastModifiedBy":"superuser","@nodes":[]},"24b2b3af-c238-455f-8dbc-3881097ad3f5":{"@name":"24b2b3af-c238-455f-8dbc-3881097ad3f5","@path":"/plug-and-play/ushur-com/startupIndustriesList/24b2b3af-c238-455f-8dbc-3881097ad3f5","@id":"ca1553e5-be85-4d93-a662-2f11450614bb","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":"24b2b3af-c238-455f-8dbc-3881097ad3f5","startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:37:14.410Z","jcr:created":"2026-04-14T13:36:56.481Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-14T22:04:39.869Z","@nodes":[]},"10541516-8397-48d2-bf61-ea27e690cc5a":{"@name":"10541516-8397-48d2-bf61-ea27e690cc5a","@path":"/plug-and-play/ushur-com/startupIndustriesList/10541516-8397-48d2-bf61-ea27e690cc5a","@id":"1ea1b0c8-6e2e-4868-aa60-f3fab6c17bd0","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"health","@path":"/plug-and-play/health","@id":"10541516-8397-48d2-bf61-ea27e690cc5a","@nodeType":"mt:industries","industryLastInsightMain":"80be5302-d49e-49cc-ba0c-16c21f2e7cc5","slug":"health","jcr:createdBy":"admin","industryIsActive":true,"name":"health","jcr:mixinTypes":["mix:versionable","mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:38.093Z","mgnl:created":"2024-05-15T02:01:49.097Z","industryDetailPage":"33a1ea4c-eed7-4982-bc2f-e039e82f78e6","mgnl:createdBy":"ajerrom","industryTitle":"Health & Longevity","jcr:predecessors":["fe48742e-89aa-4fbe-a844-831b349996b3"],"jcr:baseVersion":"fe48742e-89aa-4fbe-a844-831b349996b3","mgnl:comment":"","mgnl:lastModified":"2026-09-01T17:40:46.822Z","jcr:isCheckedOut":true,"industryImage":"jcr:389d4c83-a9e4-4970-a4d9-99d2de658bd3","mgnl:lastModifiedBy":"ajerrom","jcr:versionHistory":"d8bf1503-3f0a-4105-ab7d-5b1981e0e9e7","@link":"https://public.dxp.playbook.vc/plug-and-play/health.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:37:14.388Z","jcr:created":"2026-04-14T13:36:56.484Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-14T22:04:40.999Z","@nodes":[]},"2c02baed-764f-4091-af4b-686ee01f9308":{"@name":"2c02baed-764f-4091-af4b-686ee01f9308","@path":"/plug-and-play/ushur-com/startupIndustriesList/2c02baed-764f-4091-af4b-686ee01f9308","@id":"fbab6d27-7613-49ce-8e0a-e93242dd847b","@nodeType":"mgnl:contentNode","mgnl:createdBy":"pnptc","jcr:createdBy":"admin","startupIndustry":{"@name":"enterprise-and-ai","@path":"/plug-and-play/enterprise-and-ai","@id":"2c02baed-764f-4091-af4b-686ee01f9308","@nodeType":"mt:industries","industryLastInsightMain":"85ca1b53-5ec9-45d4-afc6-39c3fc93d382","slug":"enterprise-and-ai","jcr:createdBy":"admin","industryIsActive":true,"name":"enterprise-and-ai","jcr:mixinTypes":["mgnl:hasVersion"],"jcr:created":"2024-06-02T00:05:28.170Z","mgnl:created":"2024-05-15T01:58:56.936Z","mgnl:createdBy":"ajerrom","industryDetailPage":"828f83d2-4184-45ac-b2f0-6ecc9ba99a34","industryTitle":"Enterprise & AI","mgnl:lastModified":"2026-04-14T13:50:45.867Z","industryImage":"jcr:8363e0ba-2b92-4d02-a1d3-2d94e493e7be","mgnl:lastModifiedBy":"pnptc","@link":"https://public.dxp.playbook.vc/plug-and-play/enterprise-and-ai.html","@nodes":[]},"startupBatchesList-search":"","mgnl:lastModified":"2026-04-14T13:37:14.463Z","jcr:created":"2026-04-14T13:36:56.485Z","mgnl:lastModifiedBy":"superuser","mgnl:created":"2024-07-16T11:34:24.250Z","@nodes":[]},"@nodes":["b9557710-8a05-432a-8d62-90181ef62199","cbf05043-f396-4e30-a63a-4cd20ab9367d","24b2b3af-c238-455f-8dbc-3881097ad3f5","10541516-8397-48d2-bf61-ea27e690cc5a","2c02baed-764f-4091-af4b-686ee01f9308"]},"@nodes":["startupIndustriesList"]}